Whatever marketing platform you are using, it is a must to keep your advertisements fresh and updated. Who wants to see or hear something from the last season? Nobody. Outdated marketing will only make your clients bored with your commercial, which will eventually result to losing them if you don’t do something about it.

This principle especially holds true in on-hold marketing. Unlike television, visual, and graphics play a huge part in making sure that your audience is glued to their television screens. In fact, 68% of the population actually stop and watch commercials.

However, on hold marketing is a different story. If your on hold message is not providing new and fresh information, callers tune-out your marketing message, thus you no longer reap the fruits of your marketing labor. You must know that up-to-date and relevant on hold messaging means effective advertising. So, how often do you keep your on hold message updated? There are unlimited opportunities to connect with callers, don’t miss out on these valuable marketing opportunities.

Ask yourself: Have you released a new product, lately? Or, have you won an award, received an accreditation, or recently joined an organization that will help increase your credibility and authority? Maybe your business have season tips and offers to clients? Promos? Think of the recent happenings from your company or your brand. I’m sure you have interesting news that will surely attract clients into placing an order.

The general principle in advertising is to keep your customers on the look-out for the latest happenings in your brand. After all, we are all suckers for things that are new and updated. This is why most companies constantly repackage themselves to keep their customers excited.

The key to successful on hold marketing is the keep the on hold message content fresh. Maintaining your clients’ level of enthusiasm by giving them something to look forward to will assure you that they’ll always come back for more of your goodies!

Connecting your message on hold equipment is as easy as plugging in an audio cable. Today, we’re going to provide you with valuable information and certain things that you must remember to make  sure that this little maneuver will become successful.

Don’t forget to note that this is only applicable to those who want to connect their professional music on hold player to an MOH input on a PBX or key style phone system. However, these tips doesn’t apply on office phones that are purchased at an electronics or an office supply store.

In a nut shell…

Audio plays continuously from your on hold player so callers can hear the music on hold message on progress, not from the start. The whole playlist will keep on playing up to the last song you have saved, then repeat it once the last song is finished playing. Technically, sound travels from audio output over the audio cable to the MOH input on your phone system.

8 OHMS vs. 600 OHMS

Now, don’t get a too confused with the 8 OHMS and 600 OHMS that are labeled at the back of you on hold player. These connections are called “audio out” and are designed for a specific purpose.

600 OHMS are used for telephone systems. The 8 OHMS output, on the other hand, is intended for a louder signal without harming your equipment. This output is ideal for sound amplification systems like public address systems that are frequently used in museums and amusement parks.

No Plugs?

In case you’re wondering why there are no plugs, this is probably because your telephone technician has connected the wires for music on hold directly into your telephone system. There is a device used for attaching wires to phone systems called “punch-down block” and your technician may need to attach the on hold playback device there with the use of proper tools.

Things to Remember

• Never force a 3.5 mm (mini-plug) into an RCA receptacle because once the inside is bent, the correct plug won’t be working if its connected.

• Turn the volume up a notch or more once you notice that the audio seems to get faint or fades in and out. This is due to some phone systems that has anti-noise filters that will try to turn offyour music on hold unless it reaches a certain volume level.

• Use your landline phone should you wish to test the waters because cellphone signals often distort or warp music on hold.

Got enough information? Then try our risk-free on hold trial today!

I bet your ads are compelling and intriguing; but, callers don’t have all day to listen to them. For customers, time is precious and if they could do away with being put on-hold, they’ll do everything in their power to do it. This is why you need to create an on-hold message script that’s direct to the point, but still engages your customers into placing an order.

Aside from informing your customers about the latest updates from your brand and what setsyour products and services apart from competitors, the purpose of installing on hold messages to your phone system is to keep callers from hanging-up. So, what kind of messages should be in your on-hold script?

Experts say that a well-crafted message on hold will make a couple of minutes seem like a few seconds and as pioneers, we at The Original On Hold, Inc. know just what type of messages to craft, making sure that your on hold script will guarantee over-all customer satisfaction while reducing the feeling of waiting.

Helpful

When someone calls your company, he probably needs help. How do you extend help to your callers? First, you can provide FAQs through your message on hold. You might think this is petty and minor; but, you should understand that not all customer read the FAQ tab. Don’t be afraid to tell them what they need to know about your brand, from working hours to your website’s link; anything that you think will be helpful to your callers.

Conversational

Nobody wants to listen to some recorded message that sounds like it’s Optimus Prime talking. This means that your on hold message should seem like you’re talking to them face-to-face ; more like your message is only targeted to them. I promise you it will guarantee better results. Sound conversational and your customers will feel more at ease while being put on hold.

Authoritative

Don’t be shy and take pride in being the virtuoso that you are in the industry. Sound certain and reassuring to your customers; make them feel that they’ll only get the best from you. However, make sure that you don’t sound boastful – customers know when you’re being confident and when it’s just plainpretense.

Get the expert advice of a professional Message On hold vendor for the right approach for your company’s on hold marketing strategy.