Has your website suddenly lost a lot of traffic? Or did it never attract much traffic to begin with? If the answer to the above two questions is a "yes", then it is more than a probability that your website is too dull and unappealing. A video spokesperson could change all that!

Cater to the changing taste of your customers.

Times have changed and as a society we are use to getting the information we want quickly. If you are thinking that banner ads or having what you think is cool looking flash on your website will do it for you, then you must know that now a days people don't even notice banner ads, and usually skip right past your tricked out little flash. Why?  Because they want their information now, on-demand and aren’t willing to wait! They will be gone and off to a competitor’s website in less than 8 seconds.

Video spokesperson can increase sales and take your branding endeavors to the next level.

If you want to capture the interest of your potential customer, and get them to remain on your site then you have to go the extra mile. That is what makes a video marketing such an outstanding idea. A Video website spokesperson (or Virtual Website Spokesperson) works in two ways; the main goal is often to sell something straight away, but there is also the branding effect as well. If you get the branding right then it will mean that people will remember you and return when they have a need for your product or service. At the moment a video spokesperson is almost everywhere on the web; and the reason for that is, it works.

Using a video spokesperson will give you a few minutes window to tell the visitor what you want them to do, and more importantly, how your products and services are a perfect fit for them. You can do a lot to capture a visitor's imagination if you have a few minutes to talk to them personally through a video. See a live video spokesperon demo on your website right now, or Browse through some of our video spokesperson examples to see how other companies are benefiting from this innovative on-line marekting tool.

Virtual Media Group is a leader in video spokesperson technology and is ranked by topseos as one of the top ten virtual spokesperson company's. 

It is inevitable that at one time or another, you have no alternative but to put your client on hold; however, make this your opportunity to demonstrate to them how professional your company is. This may be the only opportunity you have to do business with them so you can't afford to get their on hold experience wrong. It is worth investing a little bit of time to get this right.

The on hold message needs to engage the caller, to defuse potential frustration. Make this an opportunity to educate and create a good impression of your company and products.

The Script:

First and foremost, tell the caller where they are and thank them for calling. "Thank you for calling [Company Name], please hold, an advisor will be with you shortly" is a good start. Don't bombard them with all of your information at once, the on hold script needs to be segmented and concise. Shorter paragraphs spread out over your chosen music will be received better and is more effective in smaller chunks. After the initial greeting, make the first three on hold segments the most salient. These should be points that the caller will be interested in and ensure that they stay on the line. For example, if your company is holding an annual event, has a special offer, a free magazine etc. make sure that this information is communicated in the few first messages.

You may say something like...

"Stay on the line and request your free magazine when you are connected"

OR

"Stay on the line and get your 15% discount code when you are connected"

Always try to tell them about things that may be of interest to them. Give them an incentive to stay on hold. Telling your caller that you offer a 15% discount at the weekends is much more helpful to them than continuously thanking them for holding. Build confidence in your brand and provide your caller with good information.

Here are a few ideas for this:

• Has you or your company won any awards?
• Do you / your company hold any relevant qualifications?
• What charitable foundation do you support?
• Do you attend / exhibit at any industry trade events?
• Do you have a useful blog or article archive?
• Have you taken steps to be “green” that is not being done by your competitors? 

Patience is a virtue, but not to the caller on hold. 

With many cutbacks in staff and personnel, callers are being forced to have prolonged wait or hold times.  In order to prevent caller abandonment (caller hang-ups/lost calls), it is always a good idea to thank the caller for remaining on the line and reassure them that their call is important and that you or your staff will be back to cater to their needs as quickly as possible.

So you should say something like, "Thank you for continuing to hold, your patience is appreciated" or  "Thank you for your patience, please continue to hold and we will be with you shortly”.

On Hold Message Content Changes.

Like anything else no matter how well your on hold message script is written, if the content is heard by the same people over and over and  no longer resonating with your callers that it’s no longer a good on hold message script. They key to successful on hold messaging is to update the message content frequently. 

On Hold Inc offers several on hold service pricing options and MVP (Messaging Value Packages) that allow you to quickly and easily freshen up message content for promotional offers, sale items, seasonal products/services, trade shows, etc. This will give your callers the impression that you care about their on hold experience, not to mention the potential for generating revenues by keeping callers informed. Let our staff go to work for you and create  a custom on hold message script and production for you to audition and evaluate in three days or less using our risk-free on hold demo trial offer.

Because video has become the new darling of search engines, many startups are rushing to create and post video on their websites. Just run a Google or Bing search on any topic, and links to video clips pop up right on page one. The reason for this is that search engines are tripping over themselves to provide blended search results¬--links to news, blog posts, photos, video and other specialized content all mixed together. To ensure video is included in the results, search engines give them preferential treatment. This trend presents startups that are able to produce quality video content with tremendous search engine optimization (SEO) opportunities. In fact, Forrester Research reports that compared with standard SEO techniques, a properly submitted video is 50 times more likely to achieve a first-page Google ranking. And because video is in such short supply, relative to other web-based content, the competition for search engine attention is less fierce.

Over the next two years, websites will start to resemble television commercials with video and multimedia. Advertisers spend billions of dollars each year on TV ads because they know what works. They know they have 3-5 seconds to grab your attention, and they aren't doing that with text! This is the future of the web, and your website home page is no different than a television commercial. With video, you have a chance to grab your perspective customer’s attention fast and in a unique way!

Like anything else, image is everything! The do-it-yourselfer videos will be ignored by viewers, nor will they be SEO friendly. Virtual Media Group is a full service multimedia production company specializing in producing rich media, web video productions including our video website spokesperson and high impact web infomercials.