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Ever wonder  what makes Black Friday (and now cyber Monday) so successful? Yes, of course it’s the concept of thinking you’re getting a good deal, but it’s much more than that. Although in many cases you can get some great deals on these special days, but most stores use this tactic just to get you in the door and wham before you know it you’re spending money on other items that you had no intention of buying. This is real genius….  It’s called “impulse marketing” and it’s designed to get consumers to fall for it hook, line and sinker, for the consumer it’s known as “impulse buying.”

It is very important to establish a sense of urgency with customers.  A very common sales objection is the time factor. Customers are notorious for asking you to come back or to let them think about it for a certain period of time.  While our goal is to get our foot in the door, the goal of the customer is to get us away from their door.  Convince your customer they need to buy now and your sales profits will increase a thousand times over.  The secret is to convince your prospect that they must act now.

Fear of loss is an incredibly powerful sales tool.  Human instinct is not to lose. No one wants to miss out on the golden opportunity.  Make your offer time specific and you have established fear of loss.  More specifically, make your offer one that must be acted upon NOW.  This tactic will dramatically increase your sales.
No one likes the "pushy' salesperson. The slick fast talker of the past is not going to achieve the same success in the contemporary market. Introducing your silent salesman…Silent salesman you might ask? One of the most effective and persuasive salespeople you can have is your silent salesman. So what is a silent salesman? It’s your music on hold and message system.

Imagine having an employee whose job was to keep your customers entertained while they waited to be served. Now imagine that the employee also recommended additional products and services that your customers could be convinced to buy right on the spot. A music on hold and message system is more than just a nice added touch, it can be one of the most effective tools in your marketing arsenal by creating a sense of urgency with your callers and enticing them to take action. In today’s economy we are seeing longer sales cycles than ever before, however that doesn’t mean you can’t get your prospects to “act now”.  Running a special sale? Why not promote it to callers and let them know now is the time to act before this great deal passes them by. Maybe you have a seasonal item that you only have a select time frame to be able to move that product. Then why not entice callers to hurry in before they miss their chance and the season is over.

Dollar for dollar, a professional music on hold and message is still the least expensive, yet most effective way to communicate with customers and prospects. Try our risk free on hold system and your business will never sound better!

Believe it or not even in a down economy, you may still be leaving money on the table with your customers and prospects? Here’s the thing. Whether we’re in a buoyant time or a downturn, the fact is, people still need to buy. And  it’s up to you to help them not only buy from you, but to also inform them of everything you have to offer, so that it resonates with them.

Too many business owners overlook the fact that your customer or prospect may be in the market for other products/services that you can also offer them, and you may not be doing all you can do to communicate all you can offer. Your focus on getting the immediate sale, which certainly you must do, but what if your customer or prospect is purchasing  product “x” from you and going to a competitor to purchase product “y”, when you also sell product “y”.

Your marketing goal is to get your information in front of the right people, at the right place and time. If you take calls from potential buyers, you likely have some “on hold” time. Since this caller is already connecting with you, they’re the right person… and what better time for a marketing message? In fact, you may not get any other chance.

Think about it. Your on-hold messages can spark a customer’s interest and increase the average sale.  For example, if you call a business about a specific product or service and you’re put on hold for a moment.  An on hold message tells you about other products or services that you may not otherwise have known about — causing you to ask for more information or to actually place an order for that additional product or service. Thats' the power of what on hold messaging can do, and at a fraction of the cost of your other advertising methods.

It’s your money you’re leaving on the table. If you don’t get it, someone else will. Contact On Hold Inc for a risk free music on hold system and learn how you can increase sales at the touch of a button. A hold button that is!

As Edward George Bulwer Lytton wrote in 1839, “The pen is mightier than the sword.”

Words sell. They persuade. They influence. Words can transform your business or organization. A well written on hold message script can ignite interest, trigger emotions and incite action. Every word is an opportunity to win over, fire up, entice or educate. On Hold Inc’s staff or professional copywriters can help you to boost sales, attract more customers, change perceptions about your brand, effectively communicate with clients and much, much more.

Our creative on hold message copywriting team is the cream of the crop, people who can and will deliver what you need. Not just persuasive copy, but a competitive advantage. Not just an on hold message, but a powerful selling tool that will produce measurable improvements in your results. Not just any copywriting, but copywriting that can be the difference between success and failure for your product, service or organization whether you’re selling salamis or surgical instruments.

At On Hold Inc, we’ll craft a compelling on hold message script that captivates your target audience and motivates them to take action. Try us out completely risk free! That’s right, we offer a 100% risk free on hold message demo where you can hear it before you buy. We’ll write it, produce it and post it for you to audition in 7 days or less.