While we all wait for the economy to rebound, what steps are you taking to generate revenues? One sure fire way to increase sales is to increase your exposure through advertising, but effective advertising can be expensive and many times your return is a mystery. Hands down the most beneficial thing you can do for your callers, your business and your bottom line is to implement a music on hold marketing system.
Think of it like this - - on hold messaging is like having an insurance policy on your other marketing efforts. You spend valuable marketing dollars to get an interested prospect to call your business. But what happens if you lose that caller because they became frustrated waiting in dead-silence and hung-up? This is where on hold advertising becomes an invaluable marketing opportunity to reinforce your other marketing efforts by educating and informing callers about your offerings, promotions and to keep callers on the line.
Think you don’t need to be concerned about hold time or what your callers hear while on hold?
Well, consider this – 1 in 5 callers placed on hold take action based on a message they hear while waiting on hold (AT&T survey) and 1 in 5 converts to a 20 percent increase in revenues!
Let’s take a look at a sample analysis of what advertising on hold can do for the average business.
Phone Traffic Analysis (Listed below is an example of a company receiving 50 calls per day):
Average number of calls per day (50)
Business days per month (22)
Total callers per month (1,100)
Amount of callers placed on hold (national average 70%)
Total callers placed on hold (770)
Time on hold (national average 30 seconds)
Total seconds on hold (23,100)
Divided by 3,600 seconds per hour = Total hours on hold (6.42)
Multiplied by 12 months per year (77)
= 77 hours of FREE advertising each year, and all to a captive audience.
Just imagine what you could tell (or sell) prospects and customers by using on hold messages and almost 100 hours of targeted marketing time.