True to the spirit of the season, the Holidays are a great time to connect on a deeper level with your customers.  A perfectly crafted holiday on hold script gives you the chance to leave callers with a good feeling and good impression of the soul and the service of your company.  And that’s good for business! 

In the competitive markets today, and especially for those competing for customer’s holiday dollars, it is important that you market yourself and your business to the largest number of people possible. Using holiday themed on hold messages way the perfect vehicle to help increase revenue and spread holiday cheer among your customers.

Tastier than a cup of hot chocolate and more fun than a sleigh ride here’s our top 10 list if ideas to include on your holiday on hold messages:

• Be sure to include information about gift certificates or gift cards

• Raise awareness about fund raisers/charities

• Inform callers about special holiday offers

• Promote seasonal/holiday products

• Advertise special website only or special social media offers

• Promote and holiday/seasonal newsworthy tradeshows

• Be sure to include any give-away’s or contests

• Make sure callers are informed about any special holiday hours. You certainly don’t want them to show up prepared to buy when you’re closed

• Educate customers about specific holiday/seasonal services

• Showing appreciation for customers’ continued patronage and loyalty goes a long way

Big business knows that Christmas is a big season for sales.  It’s the chance to get those finances in the black and clear out inventory for the next year. The holiday hustle and bustle also means more callers will be place on hold, and in many cases callers remain on hold longer. So don’t be a scrooge! In the spirit of gift giving season, give your callers a memorable caller experience with classic holiday music backgrounds for your music on hold, combined with the right on hold marketing message for the holiday season.

Entrepreneurs who want to grow their companies often spend copious amounts of time trying to entice new customers to buy their products or services. Trouble is, new customer acquisition is expensive and time-consuming. Instead, you should tap your existing customers for additional business. These are the people who you know well and whose companies are intimately familiar to you. Put time and effort into understanding their needs, and you’ll not only reap the rewards directly from them, but they’ll also become reliable sources of referrals.

Chances are that you’re probably sitting on at least 5 customers who have multiple locations or buying centers, are purchasing a product or two from you already — and can be purchasing MORE . So just how might you go about increasing sales to existing customers, and increasing the profits to your business by more than if you just got out on the street and chased more sales? By engaging, informing and educating existing customers with your music on hold system.  Let your customers know that you’re their one-stop-shop!

Three ways on hold messages can help you concentrate on your existing customers: 

• Existing customers cost less. Therefore by educating with timely marketing messages you can persuade them to consume more often, gain greater customer loyalty, higher customer satisfaction and more profits. 

• Because they trust you, using on hold marketing can entice them to buy more expensive products or services, thus  lowering costs for additional sales,

• Referrals are the lifeline of any good business, so tell existing customers about any available referral rewards or incentives. It’s simple, raving fans are more likely to refer others to you.

Audience engagement rocks your bottom line. But do your customers really hear you—and do you hear them?  On hold messages can help you plug in and power up sales to your existing customers.

Final of the 3 part series: On Hold Inc executive explains how to amp up your music on hold and boost revenue with on hold marketing, and how simple they make the process of on hold messages.