You may think it’s ridiculous to do business during July and August because it’s vacation time. Your contention would be:Why spend money on advertising that nobody would see because the rest of the world is on leave?

Well, you know what they say, “when the cat is away, the mouse will play.”

It may seem absurd to think of it that way, comparing your business to some rodent, but the mouse is one of the cleverest animals in the world! And because you are clever enough, you will not consider other business ventures during vacation. Instead, you will work with your advertising and think about your marketing plan for fall. This way, you will surprise your competitors when they get back.

You see, almost all companies have the same belief: Business is slow during the months of July and August because it’s summer. As a result, they take a break and put all marketing efforts on hold, which is not good for business.

Here’s why:  Maybe some people are having the best time of the year because they can finally sit in the passenger’s seat after a year of driving in grim determination. But in business, taking a break and joining everybody else might be something that you’ll regret later on. Remember that life doesn’t stop so business shouldn’t stop, too! By the way, not everyone goes on leave so prospective customers and patrons will appreciate your marketing efforts.

The moment you stop advertising will not help in advancing your business further. Worse? You won’t get any clients! Advertising during this time of the year, when other businesses have put their marketing on hold, is the right opportunity to gain market share and be popular among the audience. 

So what do you do during everyone’s vacation?

Well, if you don’t have a message on-hold attached to your phone lines yet, you can get one! On-hold messages are the best way to advertise your business and the most cost-efficient strategy among all media. You can consider having a web video production for your website. How about a webmercial? Webmercials  are the best way to show your customers what your brand has to offer. You will increase traffic for your site, too!

If you already have on-hold message, or a custom web video production -- update them! Tell your customers what’s going on with your company. Give them something to look forward to. The result? Improved customer experience.

If you use tv commercials and  advertise on tv, then don't stop during the summer months. Instead, reduce airtime from :60 second spots to :15 or :30 second spots which help to reduce costs, but allow you to stay in front of prospects and customers.

Now don’t worry when you having your marketing strategy in place, you can’t rest and also enjoy a little summer vacation. You can avail of that coveted break once you see that your business is getting ahead of the game. By the time you hit big, all the hardwork will be worth it – and then you can thank us later.

Automated attendant greetings are those phone prompts you hear whenever you call a company for queries. This is usually heard in the customer service line to make sure that the whole experience of the callers who are inquiring is effortlessbecause the options presented on this voice greeting help in categorizing  and directing callers to their desired department or personnel within your company.

While some might think it is annoying and not needed, most companies use these automated attendant greetings because they serve as the welcoming committee for first time as well as frequent callers. These greetings will be the first thing that the callers hear when they call your company, so it’s important to make a good first impression. Sure Suzie from bookkeeping could record your message, but remember this will be the first impression callers will get about your brand.  Certainly you wouldn’t have a hand-made sign as the impression when prospects and customers enter your business, so why would you trust you brand to anyone other than experts! Cinsider your phone systems auto attendant as your "other" front door.

If you’re thinking that callers don’t need  professional automated greetings, you should think again. Remember that there are only two types of callers in this industry: the first time callers, and the frequent callers.  First time callers are the ones who are completely unaware of your company. They are the ones who need guidance. For these first timers, you only got one shot to make that long-lasting impact. If you did something right, they will surely call you again for business. So make sure that your options are clear enough so that they don’t have to hear the whole greeting again before they decide what option they should choose.

The frequent callers are those who have used your company’s automated greetings many times and might already be familiar with the party extensions.  While they still need that impact whenever they hear the automated attendant greetings, you also have to make sure that your phone prompts are efficient enough so that they won’t have to waste their time listening to your company’s entire phone prompt (that they actually hear every time they call.)Imagine a broken record on repeat whenever you call – annoying, right? This is the reason why your telephone system prompts should let callers know that they can type the party’s extension if they already know it.

I think you should know by now that “first impressions last” in this industry. So you need to make sure that you have made a good impression of your brand because your automated attendant greetings, ivr recordings & voicemail greetings represent who you are. Slurred and unclear greetings lead to frustration for callers so you need to make sure that you have mapped out all the information needed in that automated attendant greetings.

The easiest and the most effective way to achieve great automated attendant recordings is to hire a professional voice branding company. They’ll help create based upon your phone tree, and successfully direct callers quickly. Then, you need to choose the right voice, preferably a friendly one, to record the script. That way, not only will you give your callers the idea that your brand pays attention to details –but you will also create the notion that your brand is clear about your goal, and that is to serve your callers best.

Don’t give your customers a difficult time with the automated attendant greetings in your phone lines. There’s just no better way to welcome them than with professionally recorded  automated attendant prompts!

Below are a few examples of professional automated attendant greetings ivr recordings & telephone prompts:

Have you heard about webmercials? This brilliant idea for a web video production consists of series of commercials embedded to your website for visitors and viewers to watch and enjoy. The basic function of this online video is to inform your customers as well as your clients about your brand and what it has to offer.

To make effective promotional videos like webmercials, one thing you need to know is that they have to be engaging, and quick so that the viewers can easily understand the information you want to convey. We don’t want to lose their attention by having a video that takes time before it unfolds its message.

When making webmercials, it needs to be captivating and memorable. And how do you make your promotional web video production captivating? By learning about the things that your audience wants. Get to know their style and goals. Go the distance by finding out what makes them tick. When you’ve understood all your viewer’s needs, you’re just one step closer to making the most interesting webmercial that would be too hard to ignore.

Of course, a high quality video which is also an important key to remember when making a webmercial. What’s the use of it being creative, captivating and memorable when the quality is like that of a home-video? Investing on high quality videos by hiring a web video production company to create a webmercials is the right thing to do, because not only do they have the proper equipment for shooting, they also have more knowledge in editing, visual effects, music, graphics, etc. that would make your web video production look like it’s made to compete at the Oscars.

Now, make sure that the web video production company you hire knows, and understands your goals and your target audience. They should realize that your webmercial will represent your company. It’ll let your viewers know about the benefits of using your products and services. When you have an online video to your website, you are surely to draw much attention, thus increasing traffic for your site, letting your customers know what it is that you have for them and lastly, growing brand awareness over the web. This way, you are doing everything you can to move ahead from your competitors by using the most current technology but still having the traditional marketing techniques. With all these, increase in revenue is guaranteed!

Surveys show that about three quarters of Americans today have internet access and they are most likely to watch videos from websites than read the long and boring text. Furthermore, web video productions are also viewed by millions all over the world every day via smartphones, tablets, laptops and more. So why not make use of this opportunity to let everybody know what it is you’re selling?