Different types of customers call you every day. When they’re put on-hold, some prefer to listen to some music, while others prefer to hear messages, and only a very few of them would rather hear silence. Tough luck, right?

Today, let’s hear some customer stories, found on Twitter for the best and worst comments that callers tweeted regarding their on-hold experiences. Grab your notes, and let the tweet searching begin.

First tweet we found was an interesting one from @krimsondclover. She said, “On-hold with Disney. They’re playing Disney-themed music! Can I be put on-hold for a little longer? :D #disneyfan.”

Nothing’s more enjoyable for a customer than to listen to on-hold music that’s fun and suits your brand. Therefore, you need to make sure that the background music that’s playing while they’re waiting on the other line represents your products and services. One of the goals of music on-hold is to prevent customers from getting bored and hanging-up. On-hold music reduces the feeling of waiting, reducing the chances of hearing complaints from waiting customers.

Another thing to remember if you opt to use music on-hold is the sound level of the background music. We saw a tweet from @loveanDaffodils complaining about the blasting music after hearing the soft-toned voice prompt. She said, “#thatminiheartattack when you’re being put on-hold and the music playing after the voice prompt is a few decibels too loud. What’s wrong with you people?!!!!” Don’t forget to check the sound levels of your music on hold & player from time to time as you don’t want to put-off callers with your deafening music.

Choosing the right song for your music on-hold also plays an important part in pleasing callers. @vampireMar tweeted, “#nowplaying 80’s music. Don’t mind being put on-hold.” However, we saw another tweet grumbling about the on-hold music from the same company. @pepper_mel said, “Bored to death. #onhold for 30 minutes, and they’re playing whats-this-music? I’d rather listen to Taylor Swift on-loop than this playlist. *tears*”

The enduring problem faced by probably most companies that program their music can be seen from the tweets above. While the first tweet praises the music-on hold, the latter prefers to listen to a more recent song. The 80’s music might not exactly put-off callers, but if there is a pending need to talk to their representative, then the caller must really wait until the hold is over.

In the end, the right music on-hold can be a part of a great customer experience. It definitely put a smile on our face when we saw @pen80’s tweet, “Being put on-hold and for the first time I wasn’t pissed off. #listeningto #Friends theme song.” Quirky choices of music, such as the ‘Friends’ theme song mentioned above might help lift the mood of a customer faced with time on hold.

Since it’s difficult to please everybody, the wisest choice for the songs to be played  for your hold music should be professional on hold messaging that will give you better branding, and can establish a good all-around operation. Updating your music on-hold and making sure that they’re recorded professionally are just few of the many things that you can do to make sure that callers will have a satisfying experience while waiting for you on the other line.

Choose the one that best suits your brand, and hopefully, we can see positive tweets from happy and delightful customers the next time we do Twitter searching.

Today, the main goal of businesses is to attract customers, and to let them know that your brand is better than others. With companies being globally competitive, always on the lookout for any opportunities to win clients over, you need to make sure that you have a strong marketing tool that will not only prevent them from getting your patrons, but also will tell the rest of the world that your products and services are of top-caliber.

Promotional videos are the most promising advertising strategy nowadays. Commonly known as web commercials, businesses have resorted to this kind of vide marketing technology because of it’s efficiency to acquaint targeted viewers with their brand. The power of web videos to stimulate interest in the market has been proven by a lot of successful businesses.

Web videos are closely similar to motion pictures. They need to have a clear story line, a specific message, and an effective medium that will send the message across the audience. These online videos are produced and put together by media professionals or web video production companies like us, Original Video Production Company.

A web video production may last for an hour, or just for a few seconds depending on the company’s needs, whether it’s for promotional, informational, or educational purposes. Most of the online corporate videos developed include safety videos, training videos, and videos used to report a corporation’s financial status for its shareholders.

Your company’s web commercial can be used to showcase your brand that will be both enjoyable and easy to comprehend. Using it at trade shows or as a part of a special in-store advertising company can already make the difference in terms of sales. Also, compelling videos will help you in establishing your credibility in the industry. 

To craft a first-class web video production, corporations may use external broadcasting facilities together with different styles and techniques to attract a number of viewers who are familiar with popular media. Some companies even base their online videos to some famous TV program, as long as it will stir curiosity from the audience.

Now, to get started with the production, the web video production company accepts the client’s outline, develops it through the use of a storyboard, or scriptwriting (pre-production). Once you and the production company agreed with the delivery date, production schedule, and the budget that will be used, the shooting begins. This will include the participation of the director, camera crews, and professional actors (production). After that, the video will be edited and enhanced by professionals to come up with a striking video (post-production).

Waste no more budget with costly marketing campaigns on TV and radio ads, magazines, newspapers, and brochures. Now, you can get a better return of investments for promoting your brand by creating a web video production.

View sample web commercials, and see how your brand can take advantage of this powerful marketing tool. 

If you haven’t installed on-hold messaging to your telephone systems, then you’re definitely missing out on a cost-effective marketing tool that will guarantee your place on top of the business ladder.

We already know that messages on hold are like infomercials that are played while your caller waits for you on the other line. It’s a simple, effective, and economical advertising strategy that you can use to let your customers stay abreast of the latest developmentsfrom your brand. Aside from that, you can also include important details in your business that you wish to share to your customers like the organization you joined and the awards you received recently, or simply FAQs that your customers need to know about your company – anything that can help to boost your credibility in the eyes and ears of your clients as well as prospective ones.

According to a research conducted by a major telecommunications company, approximately 20% of the  callers placed on-hold will actually purchase products advertised on on-hold messages. Since on-hold messages are more effective if they’re updated, you need to make sure that the messages playing are fresh and talks about the latest news from your company. Letting them know about the latest product and service promotions is already a big marketing step that will ensure your sale at the end of the day.

So if you’re already using an on hold marketing system in your business then kudos to you! However, you may be committing the ultimate on hold sin, by letting message content become boring and stale. You see, frequent callers will remember on-hold messages being played in your telephone system. If you don’t update them, it will annoy callers and there’s a greater chance that they’ll hang-up and never call back.

Who would want to listen to the same old recording every time? I bet you’d get tired, too! Updating your on-hold messages help in improving your customers’ over-all experience by keeping them entertained in what usually would seem like an upsetting moment. Nobody wants to wait, remember?

Whenever you update your on hold recording you should also consider changing the background music, changing the voice-over or both. Why? In addition to updating message content, changing voice and background music will also help in freshening up your on hold message.

The frequency of updates depends on the needs of the company. Some businesses benefit on- going monthly updates of their on hold message. Others do great with quarterly or bi-annual throughout the year.

What are you waiting for? Update your on-hold message today, and you will be surprised on how much increase you’ll get from your sales!