I bet your ads are compelling and intriguing; but, callers don’t have all day to listen to them. For customers, time is precious and if they could do away with being put on-hold, they’ll do everything in their power to do it. This is why you need to create an on-hold message script that’s direct to the point, but still engages your customers into placing an order.
Aside from informing your customers about the latest updates from your brand and what setsyour products and services apart from competitors, the purpose of installing on hold messages to your phone system is to keep callers from hanging-up. So, what kind of messages should be in your on-hold script?
Experts say that a well-crafted message on hold will make a couple of minutes seem like a few seconds and as pioneers, we at The Original On Hold, Inc. know just what type of messages to craft, making sure that your on hold script will guarantee over-all customer satisfaction while reducing the feeling of waiting.
Helpful
When someone calls your company, he probably needs help. How do you extend help to your callers? First, you can provide FAQs through your message on hold. You might think this is petty and minor; but, you should understand that not all customer read the FAQ tab. Don’t be afraid to tell them what they need to know about your brand, from working hours to your website’s link; anything that you think will be helpful to your callers.
Conversational
Nobody wants to listen to some recorded message that sounds like it’s Optimus Prime talking. This means that your on hold message should seem like you’re talking to them face-to-face ; more like your message is only targeted to them. I promise you it will guarantee better results. Sound conversational and your customers will feel more at ease while being put on hold.
Authoritative
Don’t be shy and take pride in being the virtuoso that you are in the industry. Sound certain and reassuring to your customers; make them feel that they’ll only get the best from you. However, make sure that you don’t sound boastful – customers know when you’re being confident and when it’s just plainpretense.
Get the expert advice of a professional Message On hold vendor for the right approach for your company’s on hold marketing strategy.