I bet your ads are compelling and intriguing; but, callers don’t have all day to listen to them. For customers, time is precious and if they could do away with being put on-hold, they’ll do everything in their power to do it. This is why you need to create an on-hold message script that’s direct to the point, but still engages your customers into placing an order.

Aside from informing your customers about the latest updates from your brand and what setsyour products and services apart from competitors, the purpose of installing on hold messages to your phone system is to keep callers from hanging-up. So, what kind of messages should be in your on-hold script?

Experts say that a well-crafted message on hold will make a couple of minutes seem like a few seconds and as pioneers, we at The Original On Hold, Inc. know just what type of messages to craft, making sure that your on hold script will guarantee over-all customer satisfaction while reducing the feeling of waiting.

Helpful

When someone calls your company, he probably needs help. How do you extend help to your callers? First, you can provide FAQs through your message on hold. You might think this is petty and minor; but, you should understand that not all customer read the FAQ tab. Don’t be afraid to tell them what they need to know about your brand, from working hours to your website’s link; anything that you think will be helpful to your callers.

Conversational

Nobody wants to listen to some recorded message that sounds like it’s Optimus Prime talking. This means that your on hold message should seem like you’re talking to them face-to-face ; more like your message is only targeted to them. I promise you it will guarantee better results. Sound conversational and your customers will feel more at ease while being put on hold.

Authoritative

Don’t be shy and take pride in being the virtuoso that you are in the industry. Sound certain and reassuring to your customers; make them feel that they’ll only get the best from you. However, make sure that you don’t sound boastful – customers know when you’re being confident and when it’s just plainpretense.

Get the expert advice of a professional Message On hold vendor for the right approach for your company’s on hold marketing strategy.

Consumer  electronics have certainly advanced quite a bit since the days the days of the VCR or Sony Walkman.. It used to be that in order to listen to music you’d have to have your favorite mix tape (cassette), or compact disc.  Gone are the days when we need to use cassette tapes or CD players to enjoy audio, and thankfully in the custom music & message on hold industry those days are gone too!

Today’s message on hold players not only ensure that callers are entertained when they’re put on hold, but  are all digital which provides for 100% maintenance-free operation to the end-user. Today, most of us download an mp3 audio file in order to able to play and hear our favorite audio, and with the  advent of technologies, the message on hold industry has also evolved with the times.

Introducing the ePro Series 1200 USB Digital On hold player, which means the on hold experience just got better! Now, don’t get intimidated with the term  Mp3 USB music player, when it comes to crystal clear audio and hassle-free operation, the ePro USB 1200 Series  is  low-cost, but provides high-quality performance to make sure that callers enjoy for a couple of minutes while waiting. And, in most cases it's simple plug-n-play so it easily connects to most phone systems.

The ePro USB 1200 Music On hold players are also user friendly. You can simply “drag and drop” audio files, and transfer them from the computer to the player’s USB flash drive. Then, plug the flash drive back into the ePro USB 1200 On hold player, and voila! You have your instant audio playback! This not only provides the end-user to receive their completed audio faster, but also reduces shipping, fuel  emissions, and other measures which also help to reduce our carbon footprint.

Many clients think they can just plug in an ipod  into their telephone system for hold music, but what they don’t realize is that when it comes to music on hold, the audio needs to repeat and never end, otherwise there would be a gap of silence when the recording ended which may causes callers to hang-up due to silence while on hold. One of the  benefits of using the ePro USB 1200 Digital On hold player  is that they are designed to continuously play, so that customers never have a gap if silence while waiting.

In addition,  a very important feature of the epro USB 1200 is the  “auto-restart” feature.  Meaning if a power loss occurs, as soon as power is restored both the player and audio begin immediate playback. Why is this so important you may ask? … Well, if you’re considering to attempt to use some of the consumer grade audio devices mentioned above (and yes, this includes our beloved ipod) if a power loss occurs these devices need to be restarted in order for your on hold music to play.  You may not even be aware your player has shut off, resulting in hours, or days of silence on hold to callers. So instead of giving them varied marketing information about your products and services, you may actually be giving them the silent treatment?

Your  On hold Message can go a long way when you have the right on hold equipment in place. Today’s on hold players have a mid level entry cost, and will make your life easier  and  your customers on hold experience  worthwhile.

What was once an unproductive waiting time for callers can now become something worthwhile with the use of on-hold marketing. But first, let’s define on-hold marketing and what it can do for your company.

On-hold marketing is a type of public relations and marketing tool where you play music or have on-hold messages that promote your brand’s product and services. Nowadays, small-sized and medium-sized companies use on-hold marketing to keep customers updated with latest products, promotions, as well as one-time deals that the callers can claim once they get connected with a representative.

Sometimes referred to as telephone on-hold marketing, the basic idea of this strategy was brought about due to the fact that most customers grow impatient while waiting on the other line. The main idea of on-hold marketing is not only to put a background music on-hold for callers, but also to introduce verbal advertising. It’s also set-up at a minimal cost, plus, better chances at generating an ample amount of sales.

By merely installing an on hold message marketing system on your company’s phone, you will accomplish two things:

1) You can introduce new products, or promotions to callers

2) You have reduced the frustration brought by waiting. This will eventually make callers feel entertained and by the time a customer representative takes the call, they’re in a better mood and become more susceptible to placing orders. Isn’t that amazing? In addition, you have decreased the chances of callers hanging-up on you.

Studies show that with on hold messaging, callers will wait up to 3 times longer than when forced to listen to dead-air (silence), radio or canned music on hold. This not only keeps callers on the line, it allows you more opportunitues at a chance of winning a sale! 

If you need help coming up with ideas and professional messages on-hold, we at The Original On Hold,Inc provide a wide array of services that you can choose from.  You can even update your on-hold messages anywhere, anytime with Message Xpress – it’s that easy!

What sets on-hold marketing apart from other marketing tools is that it’s not only cost-effective, it also  lets you advertise your products and services to your customers upfront. Unlike the traditional media, you have your caller’s undivided attention through telephone on-hold marketing, giving you the liberty to market your products all you want.

Sign up for risk-free on hold trial today and experience the wonders of on-hold marketing for your company.