You may be thinking “What’s the big deal, all on hold message providers do the same thing?”  Well it is certainly true that on hold messages is a tried and proven marketing strategy, but the script is the most important element. And, no – not all companies can provide the same quality level of copywriting skills, or a creative blend fo scriptwriting.

While message on-hold has proven itself to be an effective marketing tool for your brand, you need to make sure that the content of your message is in-lined with the company’s goal and vision to provide better services to the customers. At The Original On hold, Inc. our team of professional copywriters feature a creative blend of unique and custom on hold copywriting  talent to “engage, inform, entertain, motivate and sell to callers with a compelling message on hold. “  ...In other words, we get it write!

We’ll highlight your brand’s strengths, or telling your callers what your products and services have that competitors are lacking could be the main point of your message. Don’t be afraid we’ll brag, but in a humble manner :)

Have you received any awards? Are you a member of a prestigious organization? Include whatever information you think can build your credibility even more. Give your customers some assurance that they’ve made the best decision of choosing your brand.

There’s also some on hold script voo doo and classic mistakes that you’ll want to avoid. The classic mistake  that most on-hold messages commit is - overwhelming callers with too much information, or technical jargons. Newsflash: No one wants to hear it. Remember the rule? Keep it simple. That said, you need to make sure that your message is brief, and concise with just the right amount of charm and appeal. Only include relevant information, which you think can be helpful for your customers.

For instance, many businesses find that a significant percentage of their callers are simply asking for basic company information: hours of operation, fax number, address, nearby landmarks, and website URL.

Ultimately, remember your call-to-action. Prompt them to ask for more details about your product, or to visit your website is vital to get to know more about your services. Sometimes, all the customers need are a little push; if you can encourage them to do something, then you’re definitely on the right track.

After you’ve crafted a good on hold message script, then all you need to do is to choose the tone of your on-hold message. Selecting the right voice and background music that will reflect the nature of your business, and your message is also a good way to engage your callers. Listen to some  on hold message samples , and  consider your listening audience to match the right voice and music for your brand.

Now that your customer is already on the line, waiting for you – you know you have their undivided attention. By now, I’m sure you’ve got tons of ideas on how you can utilize their on-hold time. Whether it’s about new products and services you can provide, or simply telling them you appreciate their call – the results will be all worth it.

Still skeptical about the benefits of marketing on hold?  Give our risk free on hold system trial a try, or you’ll never know the wonders of what on hold advertising can do for your brand.

A recent study conducted by  the authority on customer satisfaction JD Power & Associates showed that the #1 area businesses seem to be lacking the most when it comes to customer relations -- “the telephone!”

Many business owners don’t take into consideration the “caller-experience” which is crtical when it comes to building strong customer relationships. So how does one capitalize those precious moments that are oh-so important to customer relationships, enhancing brand value and not to mention increasing sales opportunities? The process is actually simple with the assistance of a professional On hold Message System.

Top 4 ways using On hold Messages will help strengthen customer relations:

1. Keep Your Brand Out Front

Research shows that when customers receive multiple methods of communication, they are more likely to remain loyal. And, in many instances, on hold messaging is the most effective solution, as it communicates a soft sell rather than hard-hitting sales language. 

2. Ask for customers' opinions

Do you know the value of feedback! What better way to make someone feel valued than by asking for his or her opinion and advice? Promote insight in your on hold script by informing callers of online or telephone surveys.  By reaching out to customers, you give them a way to become involved and make their voices heard. They will feel that they are a part of the company, and you will get valuable feedback on what's working and what needs to be changed in your company's marketing strategies and business plan.

3. Include current customers in your marketing efforts

Welcome to the "80/20 rule": 80% of a company's business comes from 20% of its customers. By making a concerted marketing effort toward current customers, you will have a higher ROI on your marketing dollars and will strengthen your customer relationships. You can use a variety of marketing tactics in your on hold marketing to appeal to existing customers as well as your prospects. 

5.Keeps an open line of communications

The right combination of words delivers the perfect on hold message to educate clients and build the relationship so that the client is willing to provide positive word of mouth about the company, becoming a recruiting advocate for the business. And you can ask these most valuable advocates to help spread the word via tweets, facebook or other social media to help build a strong brand and customer relationship.

When it comes to the strategic steps necessary to keeping callers engaged and invested in your business, you should seek a professional Music On Hold & Message provider to help your business employ some proven customer relations techniques.

Have you ever considered the fact that your brand isn’t a logo, stationary, the sign outside your business or even your website? A major part of your brand has nothing to do with your name, catchy slogan, or cool jingle. It's about the experience your customer or client has when they do business with you a/k/a the "brand experience". In fact, everything about your brand is the experience. You can take the same exact steak and sell it for $20 or $60. What's the difference between the two? ...When dining at the $60 steak restaurant, it was the gracious host who welcomed you in...how the staff catered to you with the utmost perfection....the ambiance of the restaurant. It was all about the "presentation" of your meal, and most importantly how  the experience made you feel. So with that in mind, a big part of a your brand strategy should include what your brand experience will also be like.

One of the immediate areas to look at to consider your “brand experience” should start  with your  telephone.  Why? ...Because whether yourt business is offline or online, people still prefer to use the telephone to connect with a real person. The most relied upon media by business' to effectively manage their  telephone brand experience is with on hold messages. It boils down to this: when you place a caller on hold what does that experience say about your brand? Well, if you are ignoring customers with dead silence – it says nothing! Actually, it says a lot. It says you don’t really care about your callers! And if you're playing cheesy elevator music on hold, well "kudos" to you for not forcing callers to wait in silent on hold, however, it still says nothing to a captive, listening audience about your brand, or help to improve your callers telephone brand experience.

Think your callers brand experience doesn't really matter, or that it doesn't really affect your business? Think again! Caller abandonment (hang-ups) are at all time highs, costing businesses as much as 60% of potential revenues. Can you really afford to lose 60% of potential revenues?

Take a look at some of these other studies:

"41% of American consumers have initiated a purchase over the phone in the last year." - American Teleservices Association

"94% of all marketing budgets are spent on inducing a customer to call, while only 6% is spent on handling the call once it is received." - Inbound Telephone Call Center

"34% of callers who hang up will not call back." - Voice Response, Inc.

When a client, customer or patient is on hold, this is the only time where they can only think of “your firm”  -- imagine the poerwful things you can tell them. An on hold message is not only a contemporary way of entertaining your customers, and providing a positive brand impression/experience, it's also yet also never failing to inform them about your products. So when you combine  the right style of music with the right marketing message, it builds brand credibility with your listener, and is the smartest way of assuring callers a postive telephone brand experience.

 Are you interested in having one for your company but don’t think you have the budget? Don’t fret. How would you like to hear what your brand can sound like, before you make a purchasing commitment?  The Original On Hold, Inc. offers  the opportunity for prospective clients to hear before they buy with our risk-free on hold system trial.  We’ll write, edit it, produce it, and let you audition it, all entirely risk free. You can also update and keep your on hold script content fresh with little extra cost. We think you’ll agree. We can make your brand sound “Original”.