Boredom…. It’s the demise of all businesses telephone system’s on hold button.
If you can’t instantly grab your prospects’ attention your business becomes invisible. This is one reason why having a music on hold & messages program is critical. And it all starts with having a compelling on hold message script.
Once you’ve gotten past the “Your call is important to us”…..you must keep your callers interested, otherwise they will hang up. So how can you keep your callers informed, entertained and increase sales? The following on hold message script copywriting strategy is one way you can maintain your caller’s attention and keep them engaged, entertained and “wanting” for more.
Here’s how it works …
After you greet callers and ask them to wait, prompt them with some though provoking questions about your offerings, which can peak their interest and wanting to find out more. Why should do this you might ask? Because if you think your prospects and customers know all of your offerings, and they’re only purchasing from you, you can walk into any casino in the world and get better odds than that!
Here are three examples of thought provoking on hold message script copy for the mortgage, hvac and dental industry:
1.Do you know how to lock in the guaranteed lowest interest rate on your mortgage (for as long as 120 days) — even before you begin shopping for your next home? Ask our loan consultant for more information, we’ll be glad to tell you more…….
2.Did you know that you can reduce energy costs in your home by as much as 40% with today’s newer, high efficiency HVAC systems? …Would you like to save 30% of the installed cost? Find out how you can qualify for the Federal Tax Credit for improving the energy efficiency of your home when you purchase a high efficiency HVAC system before December 1, 2010……….
3.Do you want whiter, brighter teeth? Did you know that we now offer the zoom whitening system? Would you like get rid of that unsightly smile in just under an hour. Ask us how when return to your call……
Notice how the questions point out to callers their lack of information. The only way to get the knowledge they need is by asking for more information when your staff picks up their call. It’s a pretty painless way to get a qualified lead, isn’t it?
Previously having an on hold message system or music on hold advertising for your business was often viewed as a luxury item. Today, successful businesses know that by using professional on hold messages they can retain callers (keep them on the line longer) and provide a marketing messages to a “qualified and captive audience” improving their chances at increasing sales.