With fewer sales opportunities in play, competition is fierce. Getting it “write” is the key to your on hold marketing success. It takes the perfect combination of words  to your  grasp your listening audience which are your callers on hold and  convince them to take action. So yes, every word really does count when it comes to crafting the perfect on hold message script. Your company’s on hold message needs to be tight, clear, and compelling—but it must be CLEAR before CUTE!

Let’s start with the “elevator statement”. What’s an elevator statement you might ask? Well think of it like this; being in an elevator with someone and describing to that person who you are and what you offer in that short time of the elevator ride. In other words, a positioning statement that needs to be delivered in 30 seconds or less. Now you also need to add more detail around this and also explain a unique benefit a customer gets when buying from you and your COMPETITIVE ADVANTAGE. You must clearly understand the difference between a benefit and a feature. Features are the specific bells and whistles particular to a product or idea. Benefits are the advantages callers will gain--bringing recognizable value to a product’s features by illustrating why the features of your product or service should be selected.

Encouraging callers to take action. Did you add into your on hold message script an incentive that makes closing the sale advantageous to your customer? Instead of using traditional manipulation tactics to "close" a deal, encourage callers to act within a certain timeframe by showing them it can be in his/her own best interest.

Your on hold message needs to describe what your company does and for whom, identify the key benefit(s) that drive your customers to purchase your products or services, and demonstrate the advantage you have over competing brands. Infuse creativity into message. Deliver your message in a clever and/or amusing way, and make your ad stand out from the crowd. Use a tone that's appropriate to your audience, and choosing words that belong to that particular genre. The greatest on hold marketing ads are a perfect fusion of three very different modes of thought, expertly combined and presented in a powerfully compelling and persuasive package.

And now that you have solid on hold messaging, it's time to Execute! The key to successful on hold advertising, after being tight, clear, and compelling, is to be CONSISTENT. Marketing is very much like brainwashing—repetition, repetition, and more repetition.

The say communication is key and in the new business landscape that has evolved from the ruins of the economic tsunami, communication with your prospects and customers has never played a more vital role in the success or failure of your business! All levels of business, from the small entrepreneurial start-ups all the way up to the Fortune 500 giant realize that when it comes to generating revenues and achieving customer retention -- the stakes are high!

Conducting business in the new world is not an easy task, with less fish to go after the competition is fierce, but fear not, as one method of marketing can cover all of the bases like no other – on hold messages. If  you’re a new enterprise starting out and a prospect has picked up the phone to call you they have some interest level in your product/service offering, but if you blow the communication, it's all over. And if you're a multinational and you do the same thing, you're throwing millions of dollars down the toilet, or worse, creating negative effects for your brand that may cost you twice as much as what you're spending. You need to present a positive brand image, reinforce the caller’s decision to contact you and provide for a great caller/customer experience. This is why using professional music on hold and messages is simply -- a no brainer!

When callers are on hold you have their undivided attention, giving you the ability to create a positive brand image, cross-market your products/services and connect with customers and prospects in a way that may never happen again. Therefore, your on hold script is the most critical element that aids in achieving positive on hold marketing results.  By crafting an on hold message script with targeted, relevant message content and delivering it using professional voice talent and pleasing music on hold  your message will resonate with callers, create a positive impression and lead them to take action.

The bottom line – communication is critical, everything matters and you need to distinguish your brand, your business and yourself.

Let’s take a look at the definition of the word marketing according to webster’s dictionary.

mar•ket•ing : the process or technique of promoting, selling, and distributing a product or service

One of the most common misconceptions about marketing is that marketing is a business expense.  Nothing could be farther from the truth, unless you are looking at an income statement.  Marketing is an “INVESTMENT”  in your business, and you must treat your marketing spend in the same way that you treat an investment in product development or a new factory.

What does this mean for your business?  Treating marketing as an investment requires you to think beyond just this month or this year when considering how you will spend your precious marketing dollars. While various offline and online marketing trends may come and go, the one constant is your telephone. That’s why an investment in on hold marketing – is a no brainer!

With callers on hold, you’re being presented with an interested, listening audience. Affording your business an edge in marketing is a smart idea and creating an opportunity to target your customers in such a way as to strengthen your business relationship and increase your sales is a smart idea too. And all of these can be done with on hold messages, but as with any good marketing, it’s all about quality. All business is unique, and it is yours and your message needs to convey that uniqueness to the listening audience. This is why the on hold script, voice talent and music choice is such an integral part of the success of  your music on hold advertisement. When done successfully your on hold message can have a distinct brand, sound, and tone that sets you apart from the herd.

Your hold button is full of untapped potential for you to grow your business and your personal brand. Isn’t it time to tap that opportunity with on hold messaging, and make a wise investment for your business?

As our economy still struggles to rebound from what is considered the largest recession since the great depression something all too familiar is happening. Many savvy business people seem to discover their entrepreneurial spirit and take the leap to start their own business. With today’s technology many of these entrepreneurs no longer need that big office space or storefront, and can seamlessly operate their new business venture from home.

So, now that you have your ducks in a row and set-up a website, purchased a telephone and computer, what else is needed as you begin your new endeavor? Well, what you need is an image that can compete with the big boys! Let’s face it, customers and prospects want to now they are dealing with a professional organization and not someone sitting in their pj’s. So, how can you create that big corporate image from your home based office?  It’s simple. What you need  is professional on hold messages.

Yes,  excellent on-hold programming provides numerous benefits for any business as it has proven to reduces hang ups, informs customers, lowers frustration and gives an opportunity to cross sell for your business. For the home based business or small business it is an absolute must to enhance your business image. Many home based businesses or small businesses are reluctant when it comes to adding music on hold and messages, simply because they believe it will be difficult to implement. Well it’s easier than you might think.

You don’t need a big and complex phone system, in fact, an on hold message can be utilized with a simple two or four line analog phone purchased from your local office supply store, and even most of the VOIP systems being used. Today’s Message on hold players, and/or music on hold adaptors make it easy to implement a professional on hold marketing solution.  They simply hook-up in-line with the phone just the same way you would install an answering machine.  Getting your messages on hold is easy. Professional copywriters will create a custom on hold script to promote your company and brand, and your messages are produced with your choice of voice talents and background music. On-Hold Messages can make a home office or small office sound big, even if your office has only one or two people. When you put callers on hold they hear a nice, informative, interesting message, giving that same polished image like the big boys.

If you're in business, then you know that developing a savvy marketing strategy is everything. And, at the heart of your marketing strategy is a little something called "branding". Your brand image to your company is as important as your reputation is to you personally. In fact, the terms "brand image" and "reputation" are really one in the same.

Unfortunately, many small to mid-sized business owners underestimate the importance of branding. They tend to think that branding is something that's only important to large corporations and franchises.  If you call any corporation who recognizes the importance of  brand image, then you’ll notice one common thread – they all employ a professional music on hold and messages system.  Why? Well, for many reasons ... First they understand that when a caller is waiting on hold, they paint a picture in their mind of the company’s brand image. They know that the caller can’t see the person on the other end of the phone, the size of your staff, your customer service of shipping department or the type of building you have, etc.

An on hold message paints the perfect picture in the callers mind….they will now view your brand as a successful and professional organization, putting their concerns at ease and making it easier for them to pull the trigger and do business with your company.  On hold messages is not only the perfect way to make your brand sound great, but it can also help you boost revenues. How?  Once the caller has that comfort level that your brand is the one they want to do business with, you can also present messages about additional product/service offerings, promotions, sale items and encourage callers to inquire about these offers, thus increasing your sale ticket.

So, your best bet when it comes to promoting your brand is to take the bull by the horns, so to speak, and proactively create the image that you want your callers  to have for you by using on hold messaging. The process of using  music on hold and messages to create the great sounding brand is simple. Installing a message on hold player typically is rather simple, and in most cases can be self-installed. Professional copywriters, can also create the perfect on hold script for your brand no matter what your target audience. Whether you’re running a high-end boutique that caters to the hip and trendy, or a retail operation that is focusing on the budget conscious individual. Maybe you are trying to attract young, fit, and fashionable clientele into your café, or you’re aiming to create a family friendly environment?

If you're a business owner, it's time for you to reconsider the importance of proactively creating your brand through effective on hold messages. Why? Proactive branding with music on hold will effectively direct your efforts to the market segment of your choice.

This is beneficial in many ways:
 • The personality and ambience of your business will be conveyed to your target market
 • Your marketing dollars are going to go to where they're most beneficial
 • You'll create "top-of-the-mind" awareness. This means that your company will be the first place that people turn to when they need the product or service you're offering.
• You'll be able to charge more. Thus, increasing your profit margin.

Put yourself in your customer’s shoes. Call your own company and see how your brand sounds. Are your callers waiting in dead silence, and getting no image of your brand at all? Are they hearing static radio or tinny sounding elevator music that can turn them off to your brand? Or, are they listening to professional music on hold and messages that reinforces that they have made the right decision to choose your brand? Today, people are more selective than ever when it comes to choosing whom they do business with and where they spend their money. What sound is your brand giving to win them over?

  It’s the most magical place in the world… A place that families, children and people of all ages adore. There’s a lot of things that make Walt Disney World such an exceptional place to visit, but even beyond all the fun and fantastic memories let’s face it, Disney’s success certainly didn’t happen by accident. Walt Disney World definitely knows a thing or two about successful marketing, and these same tactics also apply when using on hold messages. Anyone who has ever visited the Magic Kingdom has been exposed to the successful marketing strategies of the world’s most famous mouse.

 Let’s take a look at a few of their marketing tactics and how on hold messages can have the same impact for your business model.

1.Sell More to Existing Customers:

While at the Walt Disney World theme parks you are continuously offered other products / services to purchase.

* Upon exiting attractions, you enter a store themed to that attraction with gifts.
* During travel on trams, monorails, trains, boats, etc. there are always marketing announcements. These recordings inform you of ways to upgrade your ticket, to stay longer, to visit other parks, to dine at restaurants, to stay at resorts or to go to other attractions.
* Booths in the parks have representatives selling Disney vacation packages for future visits.
* Stores with gifts and restaurants with food are on every corner for your convenience.

Disney knows that current customers are the easiest customers to upsell. As a result, they take every opportunity to sell you more. Your business can follow this same principle when using music on hold and messages. When a customer calls your business, you can use hold time as a way to Sell More. How? It’s easy, by cross-promoting additional product/service offerings to your captive audience.  Be it an upsell on your existing offer, an add on to your offer or another product, your customers on hold are your best prospects when it comes to selling them more. So follow Disney’s success strategy # 1 and sell more to your current customers!

2.  Always Change your Offerings:

Disney is never complacent. They are always growing, building, expanding and improving. With their existing theme parks they continuously work to add in new attractions and shows. They update old outdated rides, as well as refurbish and modernize long standing favorites. These regular improvements draw back repeat visitors, as well as impress new visitors, so they’re sure to come back.

Your business should recognize the importance of bettering your offerings too. One of the many advantages of using on hold messages is that the on hold script content can easily be changed to reflect season products/services, introduce new product/service offerings, promote changes in technology, inform callers about upcoming trade shows and events, etc.  Business is about effective communication. If you don’t keep customers in-tune with changes within your business or industry, your competitors will. And soon you’ll be out of business.

3. Making Customers Feel Valued:

Most organizations expend 95% of their marketing efforts chasing after potential business. Once a client is in the door, it’s onto the next. Chalk up the win and go after the next big fish in the pond, right? Not so fast my friend. It’s your current clients who keep your doors open, and are the most likely to give you new opportunities and sales. Disney understands while its great to get new faces into their theme parks, they need to reward those most loyal guests as well. One way they do this is by extending park hours to those guests who are staying in a Disney owned resort. With a special wrist band, Disney resort guests can enjoy the most popular rides and attractions without long lines. There’s an air of exclusivity at being able to wave your wrist band and stay to play another few hours. It sure makes us glad we’re staying where we are.  How do you make your callers feel special and valued? Are you sure they know about the little extras you give them? Don’t be so sure. On Hold Messages will get these points across to your callers, and let them know  you value their business. 

4.Brand Image:

Disney is different. No other entertainment company – perhaps no other company period – evokes the feeling of wholesome family goodness that Disney does. Disney has taken extreme care from its early roots under founder Walt Disney in 1928 to ensure that its image is fun, imaginative, clean, and appeals to people of all ages. In other words in people’s mind when they think of Disney World they think of fun, excitement, memorable and safe. That is the image they wanted, and that is what people associate with their brand.

No matter what you want to believe, your image affects your business. People judge based upon first impressions. “What you see is what you get.” In fact, your image is nine-tenths of success. A potential client will determine whether to connect with you in less than one minute.  Since  the vast majority of  the time customer interaction with your business is via the telephone, it is important how callers perceive your brand. On Hold Messaging will give callers a positive first impression, and that’s exactly how you want them to relate to your brand image. 

Walt Disney’s genius was not animation or theme park design, but in truly understanding the human heart. Somehow, in the midst of ROI, measurability, counting clicks and studies that can track a person’s eye movements to see what part of an ad captures their attention first -- we that marketing and branding is ultimately about wooing and winning someone’s heart. 

Your telephone system is like the entrace to the Magic Kingdom with your patrons waiting to come in for fun. Your on hold messages can upsell, is easy to change for promotional offerings, makes callers feel valued and provides a professional image of your brand identity. These are all the successful marketing strategies used at the world’s most famous theme park, and why Walt himself would have loved on hold messages.

All the studies ever conducted about on hold messages prove that it is a viable marketing tool for any business, and a marketing opportunity that should not be missed. But one of the common mistakes made by businesses once they implement on hold messaging is not routinely updating message content - letting it become stale and boring. Letting any marketing become stagnant is considered marketing suicide!

So the secret to successful marketing with On Hold Messages, is to regularly update your message content, which ensures that your business callers are kept informed of your latest developments and promotions.

NAPA Auto Parts
“One of my customers was put on hold, and heard our promotional message about waste oil furnace, when I later took this call, he mentioned that he didn’t know that NAPA sold waste oil furnaces. He heard the ad for the furnace while waiting on hold and asked for a price quote. Bottom line, I made a $10,000 sale.”

A great on hold message that has outlived its relevancy is no longer a great on hold message. There are a many reasons to frequently update your on hold messages, and unlike traditional advertising like print or media, your on hold messages can be updated quickly to reflect time sensitive promotions or changes in your marketing strategies.

Things to consider when freshening up on hold script content:

1. Do callers have your current message memorized? When you have frequent repeat callers, the last thing you want is for them to be bored or frustrated, causing them to tune-out your marketing message. This is a big mistake. Those few precious moments you have with on hold callers is an invaluable opportunity to inform them, educate them and sell them something.

2. Do you have new products, services or technology? Again, unlike more traditional marketing methods that can take weeks or months to complete to be able to get your message out, with on hold messages content can be updated in a timely fashion. So if you have new product or service offerings, this is a perfect opportunity to promote them to your callers on hold. Whether they are new prospects or existing customers, you have a captive and targeted audience to whom you can market to.

3. Outdated information in your current on hold message? Products or services that have been discontinued or that are no longer offered, a change in store hours or location….Do you really wants prospects or customers to get the impression that your business isn’t important enough to make sure you’re giving out the right information?

4. Have you recently won any awards or received any accolades? These types of things give you instant credibility and make you more important in the eyes of your customers or prospects. If your company has been the recipient of an award or accreditation, then it’s important to promote it. Not only does it mean you  probably offer superior products and services, but it also allows you to stand out from your competitors.

5. Are there any recent projects you have completed that you would like your customers to be aware of?  Think of your on hold messages like your companies news station. People want to learn about what’s new with your company. Let them know what about the latest happenings at your company, so that they feel in touch with whom they’re doing business with.

6. Has your company celebrated a milestone? Is your company celebrating a decade or two I business? If so, this means your company has sustainability, and in today’s uncertain business climate, people want to do business with reputable companies, ones that have withstood the test of time and will be around in the future. Capitalize on the viral aspect of telling just one person the news and soon enough, that one person will tell eight others. It’s sort of like that old Breck shampoo commercial; “ she told two friends and so on and so on”…today’s business climate is  more challenging than ever, so you have to do everything you can to stand out.

Periodic on hold message updates are important in order to keep your customers informed of new information and retain their interest while on hold. Keeping it fresh will have a big impact on callers. On Hold Inc features Message Xpress, a revolutionary on-line management system, so businesses can update on hold script content 24/7.

What is it that makes some on hold message ads sparkle and others fall flat? At On Hold Inc, we like to call it the ABC’s of effective on hold script copy.

A=attention, B=branding and C=communication.

Attention - make sure your ad contains an attention trigger, allowing you to bring in some real potential buyers
Branding - Your branding should be obvious and consistent, so you can create awareness for your business.
Communicate - The on hold message script should clearly communicate what your business or product offering is about, in other words, sell the sizzle, not the steak.

On Hold message copy writing is a kind of sales pitch that promotes a product or service. The promotion of a product or service holds immense importance when it comes to the sustainability and profitability of a business. Through creative and informative on hold script writing, one can grab the attention of callers about  the products or services offered by the company. A successful music on hold & message marketing plan relies heavily on the pulling-power of  the on hold message script.  Writing results-oriented ad copy is difficult, as it must appeal to, entice, and convince callers to take action.

At On Hold Inc our team of copywriters are never at a loss for words. Our creative writing team consists of talented writers who rise to the challenge of speaking your business, every day. It takes skill, experience and an in-depth understanding of business, branding and the on-hold marketing medium to write copy that jumps off the page to engage your callers in a direct, informative and entertaining way. Our copywriters put their creativity to work to ensure the voice of your business is distinct and consistent. This enables your custom on-hold messaging campaign to generate positive results. Our writers turn your simple list of attributes into a thought-provoking presentation for your callers.

Some key elements to be considered in your on hold message script are: 

• attractive benefits
• features
• strong guarantees
• asking or answering questions
• proof of benefits offered
• deadlines to order
• free trials

Remember that the purpose of custom music on hold & messages is to help your business:

• Increase sales, products or service
• Inform and educate the client
• Enhance your brand image and customer satisfaction
• Entertain and engage the client

It’s easy for On Hold Inc to be the voice of your business, because we know how. If you’ve been considering a professional music on hold & message system for your business, then we encourage you to take advantage of our risk free on hold system trial offer. We’ll write it, produce it and let you audition your custom on hold messages before making a purchasing commitment.

So you’ve been searching the internet looking for a Music On Hold provider because you’ve finally decided to do something about “on hold”  time for your callers. You know that silence or fuzzy radio that callers endure while waiting for someone to come back on the line is not doing anything to enhance your brand image, keep callers on the line  or generate revenues. Your internet search has brought back thousands of resuts, so how do you cut through all the clutter to choose the right Music On Hold & Messages vendor?

 Here are a few tips: some things you should consider when shopping for a music on hold & messages company.

1.CONTRACT OR PAY-AS-YOU-GO?
As you’ve probably discovered by now, no two Music On Hold providers are alike. However the one standard amongst industry providers is the purchasing options made available to you. There are providers with “long-term” ongoing contracts, and there are “buyout” message-on-hold providers. If you want to own your equipment and messages, mention this up front. You may also want to consider service plans in which you pay a low-monthly fee for complete service (equipment, message changes, scripting). Some music on hold providers only rent or lease the equipment ,so it's important to remember that at the end of the contract you'll have silence on hold once again. On Hold Inc does not rent or lease the equipment. As a client whether you choose a buyout plan or message package plan, you always own the equipment which is included in our on hold message pricing. 

2. WHO WRITES THE ON HOLD MESSAGE SCRIPT?
Some companies will leave the task of writing the on hold script up to you and your staff, while other providers will create the on hold script for you. For those providers who prefer that you handle the script yourself this is usually a situation in which you should be cautious. While certainly no one knows your business better than you do, in order to craft the perfect on hold script to maximize your marketing efforts, you should seek the expertise of a professional copywriter who knows how to effectively communicate your marketing messages. Most full service Music On Hold providers employ a staff of professional copywriters to assist you in the on hold script creation. After all, this is a part of what you’re paying for.

3. WHAT EQUIPMENT DO YOU NEED?
Before you even purchase a professional Music On Hold system, first your potential vendor should be asking you the right questions to determine your music on hold capability and what music on hold equipment you require. While most all current telephone systems are music on hold ready, some older phone system may require additional hardware to make your telephone system music on hold accessible. Some of today’s newer IP based telephone systems require a music on hold player, while some simply will accept an audio file to the server. This also poses another question, while more modern IP based systems can accept an audio file, some require a specific file format type. Any Music On Hold provider with its salt who produces their on hold messages in-house can most likely accommodate your needs. And finally, You might have a 2 or 4 line phone you purchased at an office supply store. These types of phones cannot play music on hold without the help of a special player or adapter to be piped into the phone line.

4. HOW OFTEN WILL YOU CHANGE YOUR MESSAGE?
The on-hold message industry calls message changes “updates”. Like any other type of marketing, in order for you to continue to reap the benefits, the on hold message content should remain fresh to reflect current information about product offerings, specials or promotions, seasonal items, tradeshows, technology changes, etc. You should inquire with your prospective provider on available message packages. On Hold Inc offers a variety of packages referred to as MVP Plans (Messaging Value Package) which can cut the per-production cost considerably. Whether you are new to on hold marketing or you’re a savvy marketer we have a plan that’s right for you – and your budget!  Whether you want to update your  on hold messages 2,4, 12 times or more. We are also one of the only Music On Hold providers who have streamlined the message update process with our user-friendly, on-line self-service on hold message updating  system called Message Xpress. Whether it’s 2 am or 2 in the afternoon, you can quickly and conveniently change on hold script content as your marketing needs evolve. We encourage to try our Message Xpress Demo and see the future of on hold messaging.

5. BEWARE OF UNNECESSARY SETUP AND HIDDEN FEES!

Like in most industries there are those who operate strictly with profit in mind or with less than ethical business practices. Some Music On Hold providers offer an attractive price, however many clients find out after the fact that they are now having to pay unnecessary or hidden fees that were not disclosed during the initial purchase. Some provides have set-up fees, and we haven’t quite figured this one out as of yet. What exactly are they setting up? Music On hold message systems are fairly straightforward. You purchase the player and a production(s), so why would there need to be set-up fees. This was a ploy used for years in the cell phone industry until consumers became smarter. The annual license fee! This is another problem within the Music On Hold industry. Some providers do not inform you when you make the purchase that you have to pay an annual license for the rights to use the music that has been produced with your messages. Guess what, you don’t pay- you don’t get to continue using the product! On Hold Inc as well as other professional Music On Hold providers ensures that its production music is properly licensed, therefore we do not make clients continuously pay for the same product over and over.

6. DOES THE PROVIDER OFFER A FREE DEMO OF WHAT YOUR MUSIC ON HOLD MESSAGES WILL SOUND LIKE?
Typically, music on hold & messages providers will play an audio sample of on hold messages  they’ve produced for other businesses. That’s fine, but it doesn’t really show you what they’ll do for you. Will your on hold message production be of the same quality of what you heard? Will the script be custom for your business, or boiler-plate that everyone else in your industry uses? On Hold Inc eliminates any of these concerns with our Risk-Free On Hold Message Trial Offer. That’s right, we’ll actually create a custom script for your business for you to approve, and produce it with your chosen voice talent and music for you to audition without making any commitment and all within 3 days or less! You either love it, or you pay nothing.

In closing, when it comes to selecting a professional Music On Hold & Messages provider  there are many things to consider such as whether the music is properly licensed, whether you can hear a custom made sample specifically for your company before purchasing, do they provide playback equipment and how long the company has been in business (why not get references?). On Hold Inc has been a leader in the Music On Hold industry for more than 20 years, with thousands of satisfied clients in almost every industry around the globe

It is inevitable that at one time or another, you have no alternative but to put your client on hold; however, make this your opportunity to demonstrate to them how professional your company is. This may be the only opportunity you have to do business with them so you can't afford to get their on hold experience wrong. It is worth investing a little bit of time to get this right.

The on hold message needs to engage the caller, to defuse potential frustration. Make this an opportunity to educate and create a good impression of your company and products.

The Script:

First and foremost, tell the caller where they are and thank them for calling. "Thank you for calling [Company Name], please hold, an advisor will be with you shortly" is a good start. Don't bombard them with all of your information at once, the on hold script needs to be segmented and concise. Shorter paragraphs spread out over your chosen music will be received better and is more effective in smaller chunks. After the initial greeting, make the first three on hold segments the most salient. These should be points that the caller will be interested in and ensure that they stay on the line. For example, if your company is holding an annual event, has a special offer, a free magazine etc. make sure that this information is communicated in the few first messages.

You may say something like...

"Stay on the line and request your free magazine when you are connected"

OR

"Stay on the line and get your 15% discount code when you are connected"

Always try to tell them about things that may be of interest to them. Give them an incentive to stay on hold. Telling your caller that you offer a 15% discount at the weekends is much more helpful to them than continuously thanking them for holding. Build confidence in your brand and provide your caller with good information.

Here are a few ideas for this:

• Has you or your company won any awards?
• Do you / your company hold any relevant qualifications?
• What charitable foundation do you support?
• Do you attend / exhibit at any industry trade events?
• Do you have a useful blog or article archive?
• Have you taken steps to be “green” that is not being done by your competitors? 

Patience is a virtue, but not to the caller on hold. 

With many cutbacks in staff and personnel, callers are being forced to have prolonged wait or hold times.  In order to prevent caller abandonment (caller hang-ups/lost calls), it is always a good idea to thank the caller for remaining on the line and reassure them that their call is important and that you or your staff will be back to cater to their needs as quickly as possible.

So you should say something like, "Thank you for continuing to hold, your patience is appreciated" or  "Thank you for your patience, please continue to hold and we will be with you shortly”.

On Hold Message Content Changes.

Like anything else no matter how well your on hold message script is written, if the content is heard by the same people over and over and  no longer resonating with your callers that it’s no longer a good on hold message script. They key to successful on hold messaging is to update the message content frequently. 

On Hold Inc offers several on hold service pricing options and MVP (Messaging Value Packages) that allow you to quickly and easily freshen up message content for promotional offers, sale items, seasonal products/services, trade shows, etc. This will give your callers the impression that you care about their on hold experience, not to mention the potential for generating revenues by keeping callers informed. Let our staff go to work for you and create  a custom on hold message script and production for you to audition and evaluate in three days or less using our risk-free on hold demo trial offer.