March, 19 2010
For small businesses, getting noticed online is a challenge, particularly when competing with big brands with large marketing departments and seemingly endless marketing budgets. But more and more small-medium sized companies are finding success cutting through the clutter with online video. Statistics show that video improves online visibility and drives more action online than plain images and text. According to a recent study, viewers engage more after watching a video with click for more information increasing by 30-40% and phone inquiries by 16-20%
So why is video the best way to go? Because, today, the average attention span of a web user today is measured in seconds. Once delivered to you on a red carpet by a major search engine search query, or by a recommendation link on a review blog, the new web visitor applies only a very limited effort and time to see whether they can make sense of what you are communicating/selling/proposing and to decide whether your content, style, look and approach are a good fit for what they are actually looking for. See, at any given point within those first few vital seconds on your site, the web visitor is on the verge of clicking away and abandoning your site, but if you can engage their interest right there and then, and offer a fast, highly visual way to let them discover what your "message" is, you have increased your chance of making a sale.
With online video you can also reach a huge audience for a minimal investment, thus the ROI of online video marketing can be astounding. A Video Website Spokesperson is like having a website salesperson. You can capture your visitor’s attention, and talk to them face-to-face and connect with them in ways that text simply cannot. You can literaly sell them on what your product or service is and how they can benefit from it just as if they were right in fornt of you. If you have a brick and mortar business and a prospect walks-in you’re not going to ignore them are you? Of course not, you’re going to greet them, talk to them and then go in for the sale! Your website is merely a virtual place of business, and with no salesperson there to greet the prospect and sell them, how are you going to make sales?
Virtual Media Group is a full service multimedia production company specializing in rich media for the web including Video Website Spokesperson technology and high impact web infomercials.