One of the best known strategies in telephone marketing is the on hold messaging system. As a matter of fact, most growing businesses who plan on increasing their revenues choose on hold messages as a part of their advertising strategy.

Now all you need to do is find the right on-hold message provider, and this should be easy right? Wrong! If you Google custom music on hold & messages, it will return over 498,000,000 results. Successful message on hold providers know that  there are numerous goals your on hold message should achieve: improving the caller experience, reducing caller hang-ups, educating customers and prospects and increasing sales.  

First, our team of copywriters will conduct an assessment of your company, culture and marketing strategy as well as how often you need to update the information you have already told your customers weeks or months ago. One thing’s for sure – our seasoned copywriters use the right combination of information and entertainment to create the perfect message on hold script that will work for your brand.

Yes, it can be a little challenging because you need to have just the right amount of information to keep the customers educated about your brand, but still have that entertainment factor. If you bombard your callers with too much news and updates, they will not be able to grasp your message completely, worse they will feel fed-up and hang-up on you.

See, customers prefer listening to on hold messages rather than silence in the background. Not only does it lessen the feeling of being put on hold, it also helps in letting them know what they need to learn about your product and services. This feature is especially beneficial to those first time callers who is not familiar with your brand, yet.

Be sure to look for an on hold company who has a team of talented writers than can produce a polished and refined script. We at The Original On Hold, Inc. have an amazing group of talented people who can take care of your script writing needs, making sure that your on hold message is not lengthy and boring. Instead, they will put their best efforts to come up with something that will put you in a positive light while promoting your products and services.

Also, the voice-over artists will serve as the voice of your brand. They will also keep your callers company, so you need to pick the right voice that will be able to make the customers feel comfortable while listening to them. The same is true for the music style you choose for your on hold recording. Make sure it properly reflects your brand image!

The right on hold messaging company offers professional and reliable message on hold equipment that will make ensure your on hold message will sound crystal clear.

Paulo Coelho, a famous novelist once said, “Waiting is painful. Forgetting is painful. But not knowing which to do is the worse kind of suffering.” Yes, it’s a little overdramatic but there’s definitely truth behind it, especially in the case of callers being put on hold.

Bear in mind that in choosing the right on hold messaging company, it should be the one that is worthy of your company’s investment and your caller’s time.

It’s amazing how on hold messages are often times overlooked by some companies. Don’t they realize how economical and practical on hold message is in terms of marketing their brand? Maybe they have, but just too stubborn to believe that the number of leads this simple system can bring is incredible.

You, on the other hand, is here reading this post. So, I bet you have your mind on the subject. Well, we at The Original On Hold,Inc are here to enlighten you about the benefits of this often neglected medium.

Companies spend millions in advertising to keep their phones ringing – that’s a fact. Now you have callers who are somewhat interested in the services or the promo that you are offering. They’ve already made the first step by making the call, what would you give them so that they will not regret picking up the phone?

If we were you, we’d put a professional on hold message that talks about the brand and what other information you can tell your customers that will arouse their interest. On hold messages function like mini-radio shows on telephone, but more focused on your products and services.

But, before you go jumping to the first on hold company you see on Google, you have to recognize these things first.

What equipment to use

At this time and day, you will be surprised that there are still companies who sell equipment that use tapes. Do yourself a favor and stay away from them. Look for an on hold messaging company that will not only provide you a state-of-the-art equipment, but will also make sure that their message on hold equipment will make your message sound professional and will let you upload updates or music easily.

How should it sound

While message on hold’s power is only limited to your callers, this doesn’t mean that you can just put whatever you feel like putting in there. Remember that crafting your on hold message is like a branding exercise so make sure that your script conveys the message clearly, but direct to the point. Don’t forget to look for a top-notch voice talent artist because your on hold message must sound professional as it will represent your branding image. Listen to sample on hold demos, so that you will have an idea on which one will be the right voice for your company.

The music to play

Before anything else, make sure that the music you will be choosing is licensed – it’s just too risky not to get one. In addition, choose a track that will be able to represent your company and it should be something that the customers can relate to.

Now, don’t get too worked up on these things because we can help. Find an experienced on hold messaging company who are experts in this industry and understands which works and which doesn’t. Or seek an on hold message provider that can offer a risk-free on hold system trial.

If you give on hold messages a chance, it can work wonders for your brand!!!

Inbound calls are a precious asset to every company. After all, they’ve spent quite a lot of money to be able to get that single inbound call, so the right thing to do is to handle that call as efficiently as possible. How do you manage calls effectively?

One productive way to use on hold airtime is to install an on hold message system to your telephone. A well-crafted message on hold is something that is informative, but still entertains the caller and decreases the feeling of waiting and frustration.

There is no certain formula as to what makes on hold messages click because it varies from one business to another. It also depends on how often you  update your messages. What if you already did every possible way found in the manual and most of your callers still hang-up?

Then, maybe your on hold messages are committing some of on hold marketing’s seven deadly sins:

1) Does your on hold message focus the caller’s attention to the long wait? For instance, “We’re sorry for your wait/delay. A representative will be with you any minute now.”

2) Does your on hold message try to send a lot of information too quickly by placing voice spots close together without enough amount of break between them?

3) Does your on hold message repeat less than every 3-5 minutes?

On hold messages is not just about filling dead air with music and advertisement; it’s also creating better customer experience whilst leaving a good first impression to your brand. If your company is guilty of doing some or all of these things, this is probably the right moment to consider looking for a professional on hold  messaging company to give you some tips and pointers on how to use on hold messages to your advantage.

To be able to create a professional on hold message, you must seek help from experts and experienced on hold companies like us, The Original On Hold, Inc.

With just the right amount of knowledge and entertainment, On hold marketing  provides you the opportunity to callers on the line by sending important information to get your caller’s unwavering attention while on hold. The result? You can generate interest from your callers about offerings suggested while on hold. Who knows? They might be willing to place an order. Mission Accomplished!