Today’s successful businesses soar high in their industry because people know and understand their services. They also know how to navigate today’s new media and advertising landscapes. And, we’re going to explain how you can as well.

What better way to inform prospect and customers with what you do best than with a custom web video production? A good video about your products and services could reach thousands through your website, affiliate sites, YouTube, Facebook and Twitter. The Result? Increased online presence.

Your company can't afford to have average videos and you certainly can't afford to have videos that suck. You need to wow people, to knock them out. And you need it now. they have to be awesome. Not just the everyday, run of the mill awesome—the kind of awesome that makes people stand up and take notice. The kind of awesome that makes them want to take a second look.

But don’t get overwhelmed with all the processes just yet. To make things easier for yourself, seek a web video production company that understands you and your client’s needs. You can let them know about your idea for the video and what message you wish to get across your audience, but they are the experts at reaching your target audience and how to deliver the right message.

Then, the script development follows. The flow of your script will focus on the message creating a storyboard that will reflect the company’s image. The moment you approve of the script and the concept of the storyboard, the video production team will begin working on additional elements of the creative such as illustration, design, animation & graphics for your video. Once your web video production is complete, you can upload it to your website, video sharing platforms, and social sites like facebook, twitter, etc. You can also send it in an email, share it with a customer on a tablet or mobile device - This is where the real fun begins.

Imagination and a trusted web video production company are the weapons you need to make it all possible. Not only is online video creation cost-efficient, it will increase the traffic of your website drastically plus improve your search ranking. As you may know, videos are well-loved by popular search engines such as Yahoo!, Google, and Bing. With the right keywords and approach, your videos will be on top of the search list.

Van Gogh once said that “great things are done by a series of small things brought together.” Video is a comparatively small space but can contain infinite images that will bring about the success of your company. You may bombard your audience with text and images but still not get the result that is brought by web videos. Small things, indeed, can bring greater impact.

Have you embraced new technologies and trends within the online publishing environment?

By now we’ve all heard about the benefits of online components like social media; Facebook, Twitter, LinkedIn and Google+ are all utilized to build closer relationships and portray a sense of transparency. Yet, the technology that can be used and shared on these social platforms is often overlooked.

I am of course talking about the inclusion of online video throughout the digital landscape – from blogs to social networks and beyond.
Web video Productions help to aid in the social and relationship building process. They are widely viewed by the online community because they bring a visual component to content. It seems only natural to embrace web video, as it provides audio and visual components to create a more humanly experience.

Are you already using web video productions online? If so, how are you doing it? What video types have you been embracing to adequately serve your business?

Seven online video tips and types for businesses:

Video type #1: Product demo videos – If you are an online publisher or content marketer with a lot of products, video demos might be a great solution in generating more revenue. Most potential buyers want to see how something works before they purchase it. Video is the savior in this process, as it is otherwise very difficult to provide demonstrations online without video.

Video type #2: Promotional videos – Sales letters and pictures can help in selling a product, but they can only present so much. A video can aid in the sales process by showcasing the product or service and generate a personal connection.

Video type #3: Training videos (external & internal) – As stated, training videos can be used internally or externally, to train employees or clients. If your business deals with strategies or processes that have a visual component, video can greatly help in the teaching process.

Video type #4: Quick, fun viral videos – These type of web videos can help show a different side to your organization. Plus, you never know when something will go viral – which leads to a lot of brand visibility.

Video type #5: Staff videos – As another way to build relationships and show transparency, staff videos help show the public who your company is from the inside out.

Video type #6: Podcasts or video blogs – Online publishers are quite accustomed to presenting content through the written word. To change the pace and reach additional audience members on another level, video podcasts or video blogs can be used as a premium content format.

Video type #7: Testimonials – Video testimonials are great to shoot at live events. Start by finding someone willing to speak in front of the camera, and then capture their first-hand account of the event as it’s completely fresh in their mind. These testimonials can be used as promotional materials for future events with similar topics.

Over the years I have seen lots of new products get launched and get amazed at how so few of them use a custom web video to promote themselves.
The sad truth is that most companies like to do what everyone else does - write long and complicated marketing materials. Too often, it is assumed consumers or reporters will have time to read all about the new product or service.

Successful companies, however, like Apple and Salesforce, use generous lashings of online demonstration videos to easily explain to customers and journalists how their new products can help people. These aren’t your typical home made-amateur videos. No sireee! With the help of a professional web video production company, the videos are created so they quickly engage the viewing audience. It makes it really easy for the viewer to understand what your product is about, why they will want one and why it's so good.

So you’re considering testing the waters of online video marketing? …Your curious and you know that it probably makes good sense?  Well, stop considering and start doing! In fact, don’t dip your toe in to feel the water, the stats are in – the water is just fine and you had better learn to jump right in!

The simple fact is text cannot grab a viewers attention, nor can it communicate a message the same way a real human being can. A professional web video production added to your site will engage, inform, entertain and SELL your viewers.  You can increase sales in ways you never imagined.

According to a recent article from Jeremy Scott (ReelSeo) Paintball-Online.com an e-commerce website selling over 5,000 paintball and paintball-related products began looking for new ways to describe and pitch their products to customers, beyond the standard (and stale) text-and-images combo.

The article quotes Paintball-Online.com’s marketing director, Brian Mitchell:

“The logical choice was video.” “People don’t want to read five paragraphs to learn about a product. Listening to a video for 30 seconds tends to be an easier [and more enjoyable] way of doing it.”

These videos are doing their job of increasing conversions, and speak to both groups of buyers the company serves (paintball enthusiasts, who know exactly what they want, and people who buy gifts for paintball enthusiasts, who don’t know what they want at all). The videos have information that is useful both to paintball pros and newbies.

Conversions are up: 4% of buyers who watched the videos made a purchase, while only 2% of customers who didn’t see the video bought something.

There are also some other measurements that show the videos are working. For instance, pages that have the product videos on them are viewed for 2 minutes, with pages containing no video only being viewed an average of 35 seconds. That’s four times the amount of time that user’s attention is captured. And here’s a real gem of a stat, particularly if you care at all about search engine traffic: each video Paintball-Online.com placed on their site generates roughly 190-250 visits per day from organic searches.

If you own, run or manage a company website and you’re not using video… it’s time to get moving. There are sales to be made, and those sites who have embraced the power of  online video marketing are in the driver’s seat. It definitely works, and provides an affordable way for sites to achieve real, bottom-line impact on their business through the use of video.