Have you embraced new technologies and trends within the online publishing environment?
By now we’ve all heard about the benefits of online components like social media; Facebook, Twitter, LinkedIn and Google+ are all utilized to build closer relationships and portray a sense of transparency. Yet, the technology that can be used and shared on these social platforms is often overlooked.
I am of course talking about the inclusion of online video throughout the digital landscape – from blogs to social networks and beyond.
Web video Productions help to aid in the social and relationship building process. They are widely viewed by the online community because they bring a visual component to content. It seems only natural to embrace web video, as it provides audio and visual components to create a more humanly experience.
Are you already using web video productions online? If so, how are you doing it? What video types have you been embracing to adequately serve your business?
Seven online video tips and types for businesses:
Video type #1: Product demo videos – If you are an online publisher or content marketer with a lot of products, video demos might be a great solution in generating more revenue. Most potential buyers want to see how something works before they purchase it. Video is the savior in this process, as it is otherwise very difficult to provide demonstrations online without video.
Video type #2: Promotional videos – Sales letters and pictures can help in selling a product, but they can only present so much. A video can aid in the sales process by showcasing the product or service and generate a personal connection.
Video type #3: Training videos (external & internal) – As stated, training videos can be used internally or externally, to train employees or clients. If your business deals with strategies or processes that have a visual component, video can greatly help in the teaching process.
Video type #4: Quick, fun viral videos – These type of web videos can help show a different side to your organization. Plus, you never know when something will go viral – which leads to a lot of brand visibility.
Video type #5: Staff videos – As another way to build relationships and show transparency, staff videos help show the public who your company is from the inside out.
Video type #6: Podcasts or video blogs – Online publishers are quite accustomed to presenting content through the written word. To change the pace and reach additional audience members on another level, video podcasts or video blogs can be used as a premium content format.
Video type #7: Testimonials – Video testimonials are great to shoot at live events. Start by finding someone willing to speak in front of the camera, and then capture their first-hand account of the event as it’s completely fresh in their mind. These testimonials can be used as promotional materials for future events with similar topics.
Over the years I have seen lots of new products get launched and get amazed at how so few of them use a custom web video to promote themselves.
The sad truth is that most companies like to do what everyone else does - write long and complicated marketing materials. Too often, it is assumed consumers or reporters will have time to read all about the new product or service.
Successful companies, however, like Apple and Salesforce, use generous lashings of online demonstration videos to easily explain to customers and journalists how their new products can help people. These aren’t your typical home made-amateur videos. No sireee! With the help of a professional web video production company, the videos are created so they quickly engage the viewing audience. It makes it really easy for the viewer to understand what your product is about, why they will want one and why it's so good.