You may be thinking “What’s the big deal, all on hold message providers do the same thing?” Well it is certainly true that on hold messages is a tried and proven marketing strategy, but the script is the most important element. And, no – not all companies can provide the same quality level of copywriting skills, or a creative blend fo scriptwriting.
While message on-hold has proven itself to be an effective marketing tool for your brand, you need to make sure that the content of your message is in-lined with the company’s goal and vision to provide better services to the customers. At The Original On hold, Inc. our team of professional copywriters feature a creative blend of unique and custom on hold copywriting talent to “engage, inform, entertain, motivate and sell to callers with a compelling message on hold. “ ...In other words, we get it write!
We’ll highlight your brand’s strengths, or telling your callers what your products and services have that competitors are lacking could be the main point of your message. Don’t be afraid we’ll brag, but in a humble manner :)
Have you received any awards? Are you a member of a prestigious organization? Include whatever information you think can build your credibility even more. Give your customers some assurance that they’ve made the best decision of choosing your brand.
There’s also some on hold script voo doo and classic mistakes that you’ll want to avoid. The classic mistake that most on-hold messages commit is - overwhelming callers with too much information, or technical jargons. Newsflash: No one wants to hear it. Remember the rule? Keep it simple. That said, you need to make sure that your message is brief, and concise with just the right amount of charm and appeal. Only include relevant information, which you think can be helpful for your customers.
For instance, many businesses find that a significant percentage of their callers are simply asking for basic company information: hours of operation, fax number, address, nearby landmarks, and website URL.
Ultimately, remember your call-to-action. Prompt them to ask for more details about your product, or to visit your website is vital to get to know more about your services. Sometimes, all the customers need are a little push; if you can encourage them to do something, then you’re definitely on the right track.
After you’ve crafted a good on hold message script, then all you need to do is to choose the tone of your on-hold message. Selecting the right voice and background music that will reflect the nature of your business, and your message is also a good way to engage your callers. Listen to some on hold message samples , and consider your listening audience to match the right voice and music for your brand.
Now that your customer is already on the line, waiting for you – you know you have their undivided attention. By now, I’m sure you’ve got tons of ideas on how you can utilize their on-hold time. Whether it’s about new products and services you can provide, or simply telling them you appreciate their call – the results will be all worth it.
Still skeptical about the benefits of marketing on hold? Give our risk free on hold system trial a try, or you’ll never know the wonders of what on hold advertising can do for your brand.