One of the best known strategies in telephone marketing is the on hold messaging system. As a matter of fact, most growing businesses who plan on increasing their revenues choose on hold messages as a part of their advertising strategy.

Now all you need to do is find the right on-hold message provider, and this should be easy right? Wrong! If you Google custom music on hold & messages, it will return over 498,000,000 results. Successful message on hold providers know that  there are numerous goals your on hold message should achieve: improving the caller experience, reducing caller hang-ups, educating customers and prospects and increasing sales.  

First, our team of copywriters will conduct an assessment of your company, culture and marketing strategy as well as how often you need to update the information you have already told your customers weeks or months ago. One thing’s for sure – our seasoned copywriters use the right combination of information and entertainment to create the perfect message on hold script that will work for your brand.

Yes, it can be a little challenging because you need to have just the right amount of information to keep the customers educated about your brand, but still have that entertainment factor. If you bombard your callers with too much news and updates, they will not be able to grasp your message completely, worse they will feel fed-up and hang-up on you.

See, customers prefer listening to on hold messages rather than silence in the background. Not only does it lessen the feeling of being put on hold, it also helps in letting them know what they need to learn about your product and services. This feature is especially beneficial to those first time callers who is not familiar with your brand, yet.

Be sure to look for an on hold company who has a team of talented writers than can produce a polished and refined script. We at The Original On Hold, Inc. have an amazing group of talented people who can take care of your script writing needs, making sure that your on hold message is not lengthy and boring. Instead, they will put their best efforts to come up with something that will put you in a positive light while promoting your products and services.

Also, the voice-over artists will serve as the voice of your brand. They will also keep your callers company, so you need to pick the right voice that will be able to make the customers feel comfortable while listening to them. The same is true for the music style you choose for your on hold recording. Make sure it properly reflects your brand image!

The right on hold messaging company offers professional and reliable message on hold equipment that will make ensure your on hold message will sound crystal clear.

Paulo Coelho, a famous novelist once said, “Waiting is painful. Forgetting is painful. But not knowing which to do is the worse kind of suffering.” Yes, it’s a little overdramatic but there’s definitely truth behind it, especially in the case of callers being put on hold.

Bear in mind that in choosing the right on hold messaging company, it should be the one that is worthy of your company’s investment and your caller’s time.

It’s amazing how on hold messages are often times overlooked by some companies. Don’t they realize how economical and practical on hold message is in terms of marketing their brand? Maybe they have, but just too stubborn to believe that the number of leads this simple system can bring is incredible.

You, on the other hand, is here reading this post. So, I bet you have your mind on the subject. Well, we at The Original On Hold,Inc are here to enlighten you about the benefits of this often neglected medium.

Companies spend millions in advertising to keep their phones ringing – that’s a fact. Now you have callers who are somewhat interested in the services or the promo that you are offering. They’ve already made the first step by making the call, what would you give them so that they will not regret picking up the phone?

If we were you, we’d put a professional on hold message that talks about the brand and what other information you can tell your customers that will arouse their interest. On hold messages function like mini-radio shows on telephone, but more focused on your products and services.

But, before you go jumping to the first on hold company you see on Google, you have to recognize these things first.

What equipment to use

At this time and day, you will be surprised that there are still companies who sell equipment that use tapes. Do yourself a favor and stay away from them. Look for an on hold messaging company that will not only provide you a state-of-the-art equipment, but will also make sure that their message on hold equipment will make your message sound professional and will let you upload updates or music easily.

How should it sound

While message on hold’s power is only limited to your callers, this doesn’t mean that you can just put whatever you feel like putting in there. Remember that crafting your on hold message is like a branding exercise so make sure that your script conveys the message clearly, but direct to the point. Don’t forget to look for a top-notch voice talent artist because your on hold message must sound professional as it will represent your branding image. Listen to sample on hold demos, so that you will have an idea on which one will be the right voice for your company.

The music to play

Before anything else, make sure that the music you will be choosing is licensed – it’s just too risky not to get one. In addition, choose a track that will be able to represent your company and it should be something that the customers can relate to.

Now, don’t get too worked up on these things because we can help. Find an experienced on hold messaging company who are experts in this industry and understands which works and which doesn’t. Or seek an on hold message provider that can offer a risk-free on hold system trial.

If you give on hold messages a chance, it can work wonders for your brand!!!

Consumer  electronics have certainly advanced quite a bit since the days the days of the VCR or Sony Walkman.. It used to be that in order to listen to music you’d have to have your favorite mix tape (cassette), or compact disc.  Gone are the days when we need to use cassette tapes or CD players to enjoy audio, and thankfully in the custom music & message on hold industry those days are gone too!

Today’s message on hold players not only ensure that callers are entertained when they’re put on hold, but  are all digital which provides for 100% maintenance-free operation to the end-user. Today, most of us download an mp3 audio file in order to able to play and hear our favorite audio, and with the  advent of technologies, the message on hold industry has also evolved with the times.

Introducing the ePro Series 1200 USB Digital On hold player, which means the on hold experience just got better! Now, don’t get intimidated with the term  Mp3 USB music player, when it comes to crystal clear audio and hassle-free operation, the ePro USB 1200 Series  is  low-cost, but provides high-quality performance to make sure that callers enjoy for a couple of minutes while waiting. And, in most cases it's simple plug-n-play so it easily connects to most phone systems.

The ePro USB 1200 Music On hold players are also user friendly. You can simply “drag and drop” audio files, and transfer them from the computer to the player’s USB flash drive. Then, plug the flash drive back into the ePro USB 1200 On hold player, and voila! You have your instant audio playback! This not only provides the end-user to receive their completed audio faster, but also reduces shipping, fuel  emissions, and other measures which also help to reduce our carbon footprint.

Many clients think they can just plug in an ipod  into their telephone system for hold music, but what they don’t realize is that when it comes to music on hold, the audio needs to repeat and never end, otherwise there would be a gap of silence when the recording ended which may causes callers to hang-up due to silence while on hold. One of the  benefits of using the ePro USB 1200 Digital On hold player  is that they are designed to continuously play, so that customers never have a gap if silence while waiting.

In addition,  a very important feature of the epro USB 1200 is the  “auto-restart” feature.  Meaning if a power loss occurs, as soon as power is restored both the player and audio begin immediate playback. Why is this so important you may ask? … Well, if you’re considering to attempt to use some of the consumer grade audio devices mentioned above (and yes, this includes our beloved ipod) if a power loss occurs these devices need to be restarted in order for your on hold music to play.  You may not even be aware your player has shut off, resulting in hours, or days of silence on hold to callers. So instead of giving them varied marketing information about your products and services, you may actually be giving them the silent treatment?

Your  On hold Message can go a long way when you have the right on hold equipment in place. Today’s on hold players have a mid level entry cost, and will make your life easier  and  your customers on hold experience  worthwhile.