We’ve been talking about how to create successful online videos, and what factors you need to consider while making one. By now, I’m sure you have a clear picture in mind of what your video is all about. Now, the next thing you need to do is to create a 3-act script for your web commercial.
Crafting a script is one of the most challenging parts in a web commercial, because this is the part where you’ll present your message in form of a short story. And having a good script will simply guarantee huge impacts to your viewers.
There’s no need to come up with thick scripts – having a simple structure to follow is all you need to avoid confusion and to make sure that your web commercial delivers the right message you want to communicate to your audience.
Here are the basic guidelines that you’ll have to follow in writing the script for your web commercial:
Stage 1: The Beginning
Every story always has the beginning. For your web commercial, there is a need to set the scene. Usually, this is the part where you introduce the main characters – the protagonist and the antagonist which are commonly referred to as the hero and the villain.
In web video production, you introduce your main characters this way: the business problems (antagonist), and the solution to the problem (protagonist – your brand!).
Stage 2: The Middle
The development of the story is the middle part of your script. In this stage, you wouldwant to project that you’re well-aware of the customers’ needs and wants and have already anticipated the problems they’re going to face.
Through this, you can show your viewers that you understand their business issues, which will eventually lead to earning their trust. This part of your web video production will hold the important pieces together.
Stage 3: The Ending
We are all suckers of happily-ever-after endings and the same thing also applies for web videos; you present the resolution of the problem through an ending. This part is where you tie together the fact that you’ve understood the viewer’s problem, you’ve been able to solve it using your brand, and then you expect them to act on it.
The main goal of writing a 3-act script is to keep your web commercial structured and simple without having to lose the viewer’s attention. This is also the best strategy to use if you want to leave an indelible mark to your videos.
A professional video production company will create a well-crafted script which contributes to the overall success of your video. Remember, keep it simple!