We’ve all heard the old adage a picture is worth a thousand words, and if so, then a video must be worth a million words, or at least that is what the same logic would dictate. And when it comes to internet marketing the same holds true!!! 

Images and video grab a website visitor’s attention much quicker than text. In fact, most people do not read the text on a website. Most website visitors skim the text of a web page, and will be off and running to a competitor’s site in just 8 seconds if they are unable to quickly find the answers they’re looking for.
Your website is literally your tv channel to the world, and nothing quite captures the attention of visitors like video can.  This is the reason video has quickly become the medium of choice for marketers. Consumers love video elements on a website. A short video can convey a great deal of information quickly and effectively. Videos can easily integrated into most websites, and if properly optimized, can also allow you to achieve higher search rankings amongst Google and other search engines.

A prospect has just entered a search into a Google, trying to find a solution to their problem. They are looking for an UNCOMPLICATED and COST- EFFECTIVE solution. Since the inception of the internet, the challenge to site owners looking to do business has been to find the best possible ways to convert browsers into buyers.

On average, a website loses close to half its visitors before they even leave the first page! This trend is aided by the fact that on the Internet, there is no personal touch through human interaction that persuades or guides the visitor. There is no salesman to lead the visitor through the sales funnel. But now, with Virtual Media Group’s cutting-edge web infomercials (A.K.A. webmercial) to your web site, you can solve this problem by going beyond static text

Here are some ways a webmercial can be effectively used:

• Client testimonials
• Product demonstrations
• FAQs
• Company profiles
• Service explanations
• Can be used for viral marketing on youtube, facebook and other social media platforms

Go ahead and wow your website visitors with a great webmercial. Using them effectively can increase consumer confidence and loyalty, and get you higher conversion rates.

For small businesses, getting noticed online is a challenge, particularly when competing with big brands with large marketing departments and seemingly endless marketing budgets. But more and more small-medium sized companies are finding success cutting through the clutter with online video. Statistics show that video improves online visibility and drives more action online than plain images and text. According to a recent study, viewers engage more after watching a video with click for more information increasing by 30-40% and phone inquiries by 16-20%

So why is video the best way to go? Because, today, the average attention span of a web user today is measured in seconds. Once delivered to you on a red carpet by a major search engine search query, or by a recommendation link on a review blog, the new web visitor applies only a very limited effort and time to see whether they can make sense of what you are communicating/selling/proposing and to decide whether your content, style, look and approach are a good fit for what they are actually looking for. See, at any given point within those first few vital seconds on your site, the web visitor is on the verge of clicking away and abandoning your site, but if you can engage their interest right there and then, and offer a fast, highly visual way to let them discover what your "message" is, you have increased your chance of making a sale.

With online video you can also reach a huge audience for a minimal investment, thus the ROI of online video marketing can be astounding. A Video Website Spokesperson  is like having a website salesperson. You can capture your visitor’s attention, and talk to them face-to-face  and connect with them in ways that text simply cannot. You can literaly sell them on what your product or service is and how they can benefit from it just as if they were right in fornt of you. If you have a brick and mortar business and a prospect walks-in you’re not going to ignore them are you? Of course not, you’re going to greet them, talk to them and then go in for the sale! Your website is merely a virtual place of business, and with no salesperson there to greet the prospect and sell them, how are you going to make sales?

Virtual Media Group is a full service multimedia production company specializing in rich media for the web including Video Website Spokesperson technology and high impact web infomercials.

In a time where we’ve become all to accustom to economic problems and corporate collapses farther than anyone could have imagined. Customers are more skeptical than ever, and have lost trust with whom they do business with. You need to prove your marketing claims about your product or service, and re-build the value of what your brand has to offer. In other words, you’ve got to “show” them what’s in it for them. How? Welcome to the power of video! Video has now become one of the most reliable and cost-effective forms of marketing around, and is quickly becoming a commercial necessity. Organizations and companies (large and small) who are not using video in their marketing efforts will very soon find themselves behind the competition and playing catch up.

Google now incorporates video directly into its search results and websites that don't contain video are beginning to look positively archaic. As a result, businesses both large and small really need to embrace corporate video production. In the cluttered, information-overload world of the Internet your need the resources of a professional video/multimedia company. Why? Like TV commercials, a well-produced short video advert has a much better chance of being watched. You are trying to draw the attention of viewers to the screen to see if they are missing something important. The more interaction you can have in your video the longer the visitor will stay. Charts, graphs and relevant pictures can have positive results when the viewer relates to your video.

The days of long pages of static text being read are dead! People tend to believe what they can see and hear, far more than what they read. Video also has more of an emotional impact/connection with a viewer way beyond that of the written word. Online Video Marketing is here to stay. If you want to get more customers, increase conversion rates and increase your business it’s time to contact Virtual Media Group and consider adding video to your website such as a video website spokesperson, web infomercial/webmercial or corporate video.