Recently online video has revolutionized the way businesses can and will use the internet to advertise, educate and inform their prospects, customers and investors. Streaming video content has now become easier, more effective and more affordable and is replacing the text and still graphic design templates of yesterday. According to eMarketer’s Report, 2009 “…represents a mass-market benchmark, as more than 50% of the US Population – 155.2 million people – will watch video online. “ With an increase in US online video on the rise, the next 4 years are forecasted to demonstrate a spending growth rate of 40% year over year. These figures demonstrate that video has already been embraced by thousands of businesses, from your small mom and pop shop to your Fortune 500 conglomerate.
Why Use Online Video? In the past we were forced to use text and photos to explain a company, service, or product. Websites evolved over time but were still limited to photos and text only. There is a shift taking place today in website design and usage that is occurring in front of our eyes. This shift is a metamorphosis from text/photos based websites to video infused ultra dynamic websites. By adding a video spokesperson or web infomercial, website owners can now explain their message clearly, cut down confusion, and increase conversion rates.
Why Use Video? The reason “because my competitor is doing it” may not justify it for today’s marketer. Better yet, because it works, it’s easy to implement, it’s more affordable than ever before and it will increase sales revenue, brand recognition and online presence when done professionally. Video communication connects with viewers in a multi-sensory way using sight and sound. It speaks to all our senses. It allows viewers to absorb more information much faster and take action. With crisp audio and clear visual presentation, video can invoke an emotional response to your brands website more effectively than text and still graphics resulting in a more powerful “call to action” message for increased ROI on marketing and communication dollars.
More than any other medium, video alters our paradigms, and changes the way we communicate our message. To follow suite, the internet is changing the way we do business by allowing the user to react immediately to the video message. Video is much more engaging and effective. Website owners were previosuly forced to explain their message through text and photos. Today, the ability is there for a website to be completely infused with video. Therefore, increasing appeal and creating a more effective website experience.
Now is the time to take hold of the video revolution and add high quality, creative video to your website through the use of a videospokesperson and website infomerical.