So how do you produce an online video that leads to increased sales?
Below are 3 areas to focus on when producing a successful video marketing campaign to grab the attention of your audience, help you create better business relationships so you signup new clients, find new customers and increase sales. Plus you’ll also have the potential of your custom web video or webmercial to spread virally across the web.
1.Be Educational - Solve Their Problem
Identify the concerns, needs, and goals of your target audience. As you help visitors live a better life or run a more successful business you'll become their trusted resource. Show your viewers how you can solve a problem in their life. You'll see tremendous success if in your video you identify the Problem, then show how your product or service solves that problem! For instance it could be the fastest, quickest, strongest, most powerful, least expensive, features the latest technology, etc. So, Solve the Problem! ... In other words, communicate you understand the concerns of your audience, show them that by leaving their pain(s) unchecked will only further their aggravation, then communicate your solution with specific action steps.
2. Be Entertaining - Keep Their Attention
Please, don't make the mistake of a boring video. You may have the most wonderful solution to help your prospects relieve pain in their life, however, if you can't capture or keep their attention - no one will watch your video.
So how do you be entertaining? As professional online video marketing agency we use a variety of elements similar to those in a Hollywood movie production. However even before all the special effects and post production, it all starts the proper “pitch man (or woman)”.... Let’s face it, not everyone is camera friendly, or masters at the art of persuasion. We have a complete roster of on-air talent that are veterans in front of the camera appearing in nationally syndicated tv commercials, tv shows and infomercials. Yup our actors can be recognized in everything from television shows like the Glades, to soap operas as well as analysts and correspondents for ESPN, Fox, The Food Network, Lifestyles TV and many others. You’ll even see them in those infomercials for products including everything from pajama jeans to Loud N Clear.
We also have industry leading hd cameras and cranes for the highest quality as well as numerous virtual studio sets. These are the same sets used in on tv and in movies. Giant monitors, marble floors and scrolling tickers. We customize the sets with stock or custom images. We can also create a variety of post production graphics and effects, as well as a complete library of licensed production music to add the perfect finishing touch.
3. Be Compelling - Take Action Now!
Sure you need to include creativity to communicate your ideas in an entertaining way that's interesting for your audience...
But “remember”, you're here for business - get your viewer to take action. Your video must include a clear and concise “call-to-action”. What do we mean? If you want the view to pull out their credit card and call now, then tell them! ...If you want them to complete an online order form, then tell them! ...If you want them to download an e-book, white paper, or sign-up for special offers or a newsletter so that you can capture targeted marketing information about your prospects and customers, then tell them to do so!!!
So, there you have it. Our top 3 must have’s for online video marketing success. Another area that needs attention to is mobile video. That’s right with the ever increasing advancements of smartphones, and now more and more tablets entering the market, you’ll need to ensure your video is produced to integrate with the ability to play across mobile platforms and apps.
If you think rich media only applies to online advertising, think again. If you’re online video is produced and optimized correctly, you can also use rich media to bring your products and services to life through microsites, mobile sites, and yes -- even mobile apps.