June, 7 2010
Should your dental practice consider using on hold messages? If you're looking for a great way to promote patient referrals, and treatment options, the answer is "Yes!" It's no secret that even dentists need to take advantage of sales and marketing opportunities to grow their practice. So how can you, as a dentist, help get that message across? By using on hold messages that will keep your patients informed and on the line.
An untapped resource in many dental offices is the time patients spend waiting on hold. When your staff has to place a caller on hold, that time can be used to educate and inform callers as well as your opportunity to tell patients how much you appreciate their valuable referrals. After all, Referrals are the lifeline for your practice. Not only is on hold time ideal to educate patients about available treatment options such as teeth whitening, invisalign, cosmetic dentistry and other innovations, but you can also use on hold messages to remind patients about referring others to your dental practice.
A well crafted on hold message script can be used in a variety of ways to help grow your practice such as providing answers to frequently asked questions like hours and location, website information, and to also promote your full range of services in addition to general dentistry, etc. An on hold message is an opportunity to speak to your patients directly while you have their undivided attention. Why not take advantage and use this time to inform, educate and entertain your callers? No matter what your marketing goals are, they can be achieved with on hold messages.
On Hold Inc has worked with thousands of dental practices helping them use on hold time as an effective marketing opportunity to grow their practice.