April, 13 2010
In this day and age where social media marketing seems to be the latest hot shiny object, sometimes the use of the tried & true marketing tactics are left behind. On Hold Messages is a tried & true method of advertising, and dollar for dollar consistently outperforms every other advertising medium.
Why? The cost of gaining a new customer is much more expensive than selling to an existing one. Hold time is like a gold mine in making connections with customers. A good promotional message which has been written with callers in mind has the ability to promote and sell your brand.
Music On Hold and on hold messages can achieve marketing goals in a way that is engaging or interesting by emphasizing particular attributes of the business such as location, store hours, website address, etc. special promotions or services. On Hold Messaging is also great for up-selling and cross-selling callers by informing them of special promotions or services. The technique of music on hold is effortless, cost effective and easy to install.
The benefits of capturing your customer's attention for the time that they remain on hold is the most cost effective advertising out there.
In fact studies show that when businesses use a professional music on hold and messages system that:
• 30% of callers purchase additional products or services as a result of something they hear while on-hold
• 25% of callers make a purchase based on an on-hold sales suggestion
• 15% increase in inquiries about products/services mentioned on hold.
• caller retention is increased by 40%
Savvy marketers agree that music on hold messages is really a captivating concept. And it has been concluded from research that most callers want to hear something rather than observing silence. Although most companies realize the marketing potential of music on hold messages, one of the many benefits is that it keeps callers from hanging up. Lost calls mean lost businesses – plain and simple!
For the past 20 years, On Hold Inc has served businesses across the globe helping to enhance brand image and increase sales using on hold marketing as the medium. We offer on hold message packages that are attainable for any business and budget.