November, 11 2010
Your on hold marketing message is like a key. If you've got the right one, it will help you unlock doors to new business and start the process of converting them to clients. If you've got one that is the wrong size or poorly crafted you'll be locked out in the cold, wondering why your business isn't growing faster.
Unfortunately too many business owners look for low price to fill the void of silence on hold and end up turning to message on hold vendors who use boiler plate messages that just don't work. They’re often boring, dull and lack the sizzle necessary to achieve marketing goals. The result is they don't open enough doors to new business.
A brilliant on hold message is one that resonates with your prospects. Your on hold marketing message needs to describe what you do and the problems you solve, present your unique selling proposition and communicate your value positioning statement. Your message should help you distinguish you and your unique capabilities. Still think filling the void of silence on hold void with boring messages like “your call is important to us” cuts the marketing mustard?
Your on hold marketing message should be the catalyst to conversation. Whether you are talking to someone in person or in this case while on hold, your marketing objective is to engage them, and get them thinking about their needs and wants. Do this successfully and they'll soon be wondering how they can't live without your products or services.
Brilliant on hold messaging will:
• Tell people what you do?
• Start a conversation?
• Create a perception of need?
Using your telephone's music on hold feature combined with a professional on hold message that captures the essences of who you serve, the problems you solve and the solutions you provide is the difference between being ordinary and extraordinary.