In a column for Entrepreneur Magazine, Jay Conrad Levinson, author of the infamous Guerilla Marketing book says your callers "benefit from your music on-hold marketing by listening to music and fascinating news about your company, particularly about special offers and new products and services. Instead of resenting you, callers will appreciate you".
Let’s face it, what business isn't looking to get more bang for their advertising buck these days. If your callers are placed on hold in silence or cheesy music, you’re missing out on valuable marketing opportunities every day. While adding music on hold has been shown to keep callers on the line, adding on hold messages can give your business a real revenue boost.
Here’s the music on hold facts that prove it:
AT&T reports that an average of 70% of business calls get placed on hold, of which 50% of callers hang-up and 34% will never call back. In today’s economic climate, can you really afford to be losing customers?
If you've been ignoring the possibilities of music on hold at your company, you're missing out on an exceptional profit center for your business. This isn’t just lip service either.
Jefferson Denneandrus Research Firm: “Callers presented with On Hold Messaging versus silence or radio commercials are more likely exhibit interest in the product advertised, more likely to retain information and be less agitated”
MaxiMarketing: "88% of callers prefer on hold messaging to other hold options, and 16-20% of those callers made a purchase based on an on-hold offer.”
Business owners often times don’t consider what callers hear on hold, but just because it doesn't cross your mind very often, don't kid yourself by thinking that it doesn't cross your customers' minds. With a little initiative, you can transform your music on hold into an experience that is as profitable to your bottom line as it is pleasing to your customers' ears.
Contact On Hold Inc for a free consultation about setting up a music on hold system at your business for around the same price you spend on of a cup of coffee per day.