February, 23 2010
Because video has become the new darling of search engines, many startups are rushing to create and post video on their websites. Just run a Google or Bing search on any topic, and links to video clips pop up right on page one. The reason for this is that search engines are tripping over themselves to provide blended search results¬--links to news, blog posts, photos, video and other specialized content all mixed together. To ensure video is included in the results, search engines give them preferential treatment. This trend presents startups that are able to produce quality video content with tremendous search engine optimization (SEO) opportunities. In fact, Forrester Research reports that compared with standard SEO techniques, a properly submitted video is 50 times more likely to achieve a first-page Google ranking. And because video is in such short supply, relative to other web-based content, the competition for search engine attention is less fierce.
Over the next two years, websites will start to resemble television commercials with video and multimedia. Advertisers spend billions of dollars each year on TV ads because they know what works. They know they have 3-5 seconds to grab your attention, and they aren't doing that with text! This is the future of the web, and your website home page is no different than a television commercial. With video, you have a chance to grab your perspective customer’s attention fast and in a unique way!
Like anything else, image is everything! The do-it-yourselfer videos will be ignored by viewers, nor will they be SEO friendly. Virtual Media Group is a full service multimedia production company specializing in producing rich media, web video productions including our video website spokesperson and high impact web infomercials.