So you’re considering testing the waters of online video marketing? …Your curious and you know that it probably makes good sense? Well, stop considering and start doing! In fact, don’t dip your toe in to feel the water, the stats are in – the water is just fine and you had better learn to jump right in!
The simple fact is text cannot grab a viewers attention, nor can it communicate a message the same way a real human being can. A professional web video production added to your site will engage, inform, entertain and SELL your viewers. You can increase sales in ways you never imagined.
According to a recent article from Jeremy Scott (ReelSeo) Paintball-Online.com an e-commerce website selling over 5,000 paintball and paintball-related products began looking for new ways to describe and pitch their products to customers, beyond the standard (and stale) text-and-images combo.
The article quotes Paintball-Online.com’s marketing director, Brian Mitchell:
“The logical choice was video.” “People don’t want to read five paragraphs to learn about a product. Listening to a video for 30 seconds tends to be an easier [and more enjoyable] way of doing it.”
These videos are doing their job of increasing conversions, and speak to both groups of buyers the company serves (paintball enthusiasts, who know exactly what they want, and people who buy gifts for paintball enthusiasts, who don’t know what they want at all). The videos have information that is useful both to paintball pros and newbies.
Conversions are up: 4% of buyers who watched the videos made a purchase, while only 2% of customers who didn’t see the video bought something.
There are also some other measurements that show the videos are working. For instance, pages that have the product videos on them are viewed for 2 minutes, with pages containing no video only being viewed an average of 35 seconds. That’s four times the amount of time that user’s attention is captured. And here’s a real gem of a stat, particularly if you care at all about search engine traffic: each video Paintball-Online.com placed on their site generates roughly 190-250 visits per day from organic searches.
If you own, run or manage a company website and you’re not using video… it’s time to get moving. There are sales to be made, and those sites who have embraced the power of online video marketing are in the driver’s seat. It definitely works, and provides an affordable way for sites to achieve real, bottom-line impact on their business through the use of video.