Let's face it; proper communication is the key to successful product and service marketing, and it doesn’t matter what the industry whether it's a doctor's office or a hotel. Every business owner is in business to make a profit (otherwise they wouldn’t be in business), and with consumer’s cutting back on spending, you have to figure out how to make the most of every interaction with your potential or current customers.
There’s an old saying that and educated buyer is a better buyer…..and while that may be true for the buyer, but for the seller (you) an informed buyer is likely to buy more! After all, isn’t that what selling is all about?
The more information you can give your callers about your services or products, the higher your customer satisfaction scores and sales will be. Those important moments when your client is on hold waiting, is an invaluable marketing opportunity that should not be missed. That’s right, callers waiting on hold are a targeted, captive audience to whom you can use as valuable marketing time for your business.
Rather than have your callers wait in dead silence or listen to a radio station, you can use on hold time to advertise whatever you want and it won't seem like advertising to them. It will be perceived as your on hold messages, plain and simple. So why are on hold messages such a powerful and effective advertising media for your company? Well, it goes a little like this…..Let’s say you own a pizza parlor, and the price of a small pizza is $10.00, but when a customer calls to place their order and you put them on hold, they hear about your special lunch or dinner offer of free cheesy bread sticks with the purchase of any large pie with 2 toppings and a 2 liter bottle of soda for $15.00. Although your customer may have only been calling in to order the small pizza, while they are on hold they hear about this offer, and when you come back to the line, they proceed to take advantage of your offer they heard about while on hold and order the special instead. This is perfect! You have increased your sales ticket from the lower priced item of a small pizza for $10.00 to the higher priced ticket offer of the special for $15.00. That’s an increase of $5.00. Now imagine if you could do that even only 10 times per day? That’s an average sales increase of $50.00 per day just by informing your caller about this special while they are on hold. And who doesn’t want more sales?
This same theory applies to any industry. A dentist tells callers on hold about teeth whitening service you can get in less than hour, so when a patient schedules their routine visit, they figure hey while I’m here, I’ll also take you up on your teeth whitening services…. An automotive repair shop informs callers about tire rotation, fluid flush or tune-ups while you stop in for a routine oil change…..a Carpet cleaning company promotes the cleaning of area rugs, drapes or the application of stain protection, and in addition to just booking a carpet cleaning job, they also gain these additional sales. The possibilities of cross-selling/up-selling when using music on hold and messages are endless.
The bottom line? You want to be able to educate and entertain callers while they wait. And if you can sell a few things in the process, that's even better. Companies who do not take advantage of on-hold marketing opportunities are missing out. Increase sales with a professional music on hold advertising system. Try our risk-free on hold system trial today!