A good call to action often Creates the feeling of urgency: “Act now and we’ll double your order” … “This week Only” ...“For a Limited Time.” These types of references create a sense of urgency with your callers with the “If I don’t do it now, I’ll lose out” affect!
BUY NOW or MISS OUT! … Creating the sense of urgency is not always an easy task, however with the help of a professional scriptwriter, your on hold script can be crafted so the announcements add incentives encouraging callers to respond to your call-to-action.
If they say a picture is worth a thousand words, then just imagine what a sound must be worth??? … When your caller is on hold, yes you may have a captive audience, but if you’re not keeping them interested and listening-in, than your wasting a terrific marketing opportunity to speak directly to a captive and highly targeted audience. You may never have such an opportunity again.
So, when it comes to crafting that perfect music on hold advertisement, you should Use “Action Words In Your Call to Action” … Use Action Words In Your Call to Action (Makes sense, doesn’t it?)
Would you rather:
Learn the secrets of micro-cap investing or…
Discover the secrets of micro-cap investing?
“Learn” is boring. It sounds like work – homework. “Discover,” on the other hand, sounds exciting and even adventurous. Small, subliminal changes in the wording of a call to action will make a big difference in your on hold message.
Some action words to add a little zip to your on hold script in general, and especially to the call to action:
• acclaim
• transact
• propel
• drive
• remake
• rebuild
• start over
• recommended
• approved
• endorsed
• proven
• guaranteed
There are thousands of good action words – words that motivate and inspire. So, after you’ve written your call to action, begin to swap out boring words and substitute words that compel (a good action word). A call to action should be short and sweet, not a complete resell. Briefly describe the service or product offering, quickly list the benefits, and how you want the listener to react and perform your call-to-action.
There two purposes of a well-created call to action:
1. To encourage the caller to make a purchasing decision
2. To inquire for further details about an offer
Accomplish these two steps when crafting a your script for on hold messaging, and you'll have succeeded in creating a good call to action!