Online success hinges on the ability to compel visitors to stay longer on your website and complete the end goal. Ultimately it all boils down to the very fact that online success will depend not merely on the amount of traffic your website is able to generate, but on the amount of time a visitor spends on your website and takes positive action like subscribing to a newsletter, making a purchase, book marking your site, contacting you for further information etc. These are actions that can only be done if the visitor stays long enough to notice! As each and everyone who comes to your website will ultimately leave, you need to make them stay as long as possible and take a positive action that helps you engage them. So how do you accomplish this giant task? With a creative, compelling and entertaining web video production.
Reaching the broadband consumer is of growing importance to business’ advertising strategy. Online Video is a way of making your business come alive. The powerful impact of video advertising online has an extraordinary effect on influencing viewers. Video conveys your brand in ways that you can’t with an email, phone call or even a picture. Video creates 80% better "brand" recognition, in fact studies prove that online video increases brand recognition by 80%! Almost half of potential customers are more likely to purchase products from a website which utilizes video!
A study conducted by Dynamic Logic, a leading independent research company, showed that online video advertising succeeded in significantly increasing awareness:
- Web users exposed to the online ad were 80 percent more likely to be aware of the Tiburon than a control group that did not view the ad;
- Web users exposed to the online ad expressed a 46 percent higher likelihood to purchase
- 14 per cent of web users who were aware of the ad who had expressed an interest in purchasing said they had a more favorable impression of the product/service and brand.
According to Molly Hislop, Vice President of Research Services at Dynamic Logic, "Advertisers and their agencies should look to this study for valuable learning on how to effectively harness the power of broadcast style advertising to build brand awareness, communicate messaging and persuade consumers. These results provide keen insight to advertisers looking to place traditional creative online to complement offline media campaigns."
Keep it Short and Sweet. Not too long, and not too short... two to three minutes or less is the right amount of time to engage your visitor—but not bore them. A compelling Video Production will show your business in its best light with both style and pizzazz! A video delivered via a website can be experienced "on-demand". It is available at any time for the viewer to watch whenever they wish. A video is also versatile - a production that has been created for a website can also be repurposed for use on other platforms such as DVDs and mobile phones, as well as being mass produced to deliver directly to potential or existing customers.
The key to creating a meaningful and lasting corporate image is powerful branding. Videos are perfect for strengthening corporate image because they deepen understanding of the brand and communicate the corporate values. The Online Publishers Association surveyed a sample of internet users and the results clearly illustrated the power of video ads. Video makes an emotional impact and is reported to significantly increase sales.