May, 26 2010
We’ve all heard the old adage a picture is worth a thousand words, and if so, then a video must be worth a million words, or at least that is what the same logic would dictate. And when it comes to internet marketing the same holds true!!!
Images and video grab a website visitor’s attention much quicker than text. In fact, most people do not read the text on a website. Most website visitors skim the text of a web page, and will be off and running to a competitor’s site in just 8 seconds if they are unable to quickly find the answers they’re looking for.
Your website is literally your tv channel to the world, and nothing quite captures the attention of visitors like video can. This is the reason video has quickly become the medium of choice for marketers. Consumers love video elements on a website. A short video can convey a great deal of information quickly and effectively. Videos can easily integrated into most websites, and if properly optimized, can also allow you to achieve higher search rankings amongst Google and other search engines.
A prospect has just entered a search into a Google, trying to find a solution to their problem. They are looking for an UNCOMPLICATED and COST- EFFECTIVE solution. Since the inception of the internet, the challenge to site owners looking to do business has been to find the best possible ways to convert browsers into buyers.
On average, a website loses close to half its visitors before they even leave the first page! This trend is aided by the fact that on the Internet, there is no personal touch through human interaction that persuades or guides the visitor. There is no salesman to lead the visitor through the sales funnel. But now, with Virtual Media Group’s cutting-edge web infomercials (A.K.A. webmercial) to your web site, you can solve this problem by going beyond static text
Here are some ways a webmercial can be effectively used:
• Client testimonials
• Product demonstrations
• FAQs
• Company profiles
• Service explanations
• Can be used for viral marketing on youtube, facebook and other social media platforms
Go ahead and wow your website visitors with a great webmercial. Using them effectively can increase consumer confidence and loyalty, and get you higher conversion rates.