Online video is the hottest thing right now. Want some proof? In a comScore study , it was revealed that there are more than 167 million online video viewers in the US alone. In YouTube, views reach up to 1 billion in a day, which meant a whopping 41 million views per hour during the same month! Whether you believe it or not, video now accounts for the largest number of files uploaded online. Now, don’t get me started with its advantages to Google searches – let’s reserve that for another blog post.
In the year 2010, video marketing proved to be one of the reasons why sales and marketing have improved, and we all know why: online video basically captivates audience attention. During this time of high-technology, people do not go for static images and texts anymore. It’s not enough for them to just look at tutorials or presentations without any movements going on. People need excitement, and it is possible with a web video production. You see, video can be so powerful it can boost customer interaction, drive sales, encourage viral sharing and most importantly, help build your brand and make everyone aware of it.
The best thing about making videos is that it’s easy – you can even make your own with the use of video editing devices! If you are not that confident with your skills, you can hire a web video production company to create videos for you. Keep in mind that whatever video you create, keep it short. A two-minute video is okay but 30 second videos are much better! Make it simple, straightforward and the music should be kept at minimum.
Here are 5 more ways to get your business out there by using video:
1) Fill it up
First thing, your website should have videos. The best way to do this is to simply embed videos to your site, may it be on YouTube, Vimeo or Sorenson Media.It doesn’t matter as long as there is a playable video that can be watched in your homepage.Put up a “Share this” button for easy sharing to different social media sites like Twitter and Facebook. You should know that 8 percent of the URLs linked to Twitter is from YouTube so make your online videos part of that percentage.
2) Sell your products through video
Sales representatives believe that there is a 20 percent higher chance of closing a business deal when a web video production is played during the first part of their virtual sales demo. Video demos also increase registration to that website to about 25 percent.
3) Online Ads should be in video
Video is popular and extremely useful because of its efficiency in boosting sales. According to Online Publishers Association, 52 percent who watched videos took action after watching the ad by: a) visiting the advertiser’s website (31%), b) searching online for more information about the product (22%), and c) made marketing purchase (12%). With this, video has proven to make the highest conversion rates in the industry.Video marketing is one strategy that everyone can’t get enough of using.
4) Help customers get to know more about your product
Rather than telling your potential or existing clients, show them what you can offer with your products. You can even create a short video that explains how to use your product and services, or you can put up video tutorial to your page to make it easier for people to easily utilize your services.
5) Be available anywhere, anytime
Be sure that your video can be viewed from different devices. People nowadays check online updates via mobile, so make sure that they can also check out your videos through it. If you are still not convinced, it is reported that currently more than 35% of the companies are currently using online video marketing as a part of their overall strategy, and that number is expected to increase dramatically in just the next two years. In the end, customers want to see videos – it has been proven by experience and science. Don’t think anymore, hiring a professional web video production company is more affordable than you think, so just get one!