April, 19 2010
Independent research shows that while 94% of all marketing budgets are spent to induce customers to call, only 6% or less is spent to handle the call once it is received. Smart business owners realize in the modern world, business is won and lost over the phone. It's also the reason why on hold message advertising works. Your business will benefit from fewer abandoned calls, as well generate extra business leads and inquiries from custom music on hold and messages. Professional on hold messaging can close the gap between you and your larger competitors.
When you employ a professional music on hold and message system, you’ll quickly understand why it makes good business sense both logically and financially. With studies showing that the average of more than 70% of calls to a business being placed on hold at some point for whatever the reason, high call volume, transferring to a particular department or employee extension, etc. that can mean potentially thousands of hours each year that you’re wasting. That’s thousands of professional first impressions that could be so much better, and mean so much more for your business. If all on hold messages did was created a fantastic first impression, first time, every time, that’d still be enough reason to get them. But music on hold messages creations also educate, entertain, cross sell and up sell. With a custom produced on hold message you sound professional and sell more.
In every business, the overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. If you're serious about your company image and brand then Engage customers, don’t bore them on hold with silence or radio.
Creative on hold message scripts and outstanding production produce impressed, engaged and entertained callers that not only give a voice to your business, but also help your business grow. First impressions are everything. On Hold Inc has been empowering brands across the globe with image building music on hold and messages, allowing you to connect with your target audience at just the right moment.