Here is a common scenario: Come November, many small-business owners have an epiphany: “It’s the holidays; I should do some holiday marketing.” The bad news is that this enlightenment comes too late.
Great holiday marketing starts with planning when the sun is hot, trees have leaves, and kids are not yet in school. The earlier you start thinking about how to make the most of key holiday dates, the better.
No matter what you sell, you can position the holidays as a reason for customers to take notice of your business. Using On hold Marketing effectively is to plan ahead.
So be sure to carefully consider how you can include specific holiday promos or offers into your on hold message script to bring your marketing full circle. And when you start early, you can take full advantage of the $200 billion spent by consumers each year during holiday seasons.
Remember it’s never to early to plan your on hold message script ideas ahead of time. Here are some thoughts, tips, ideas and strategies for kicking your on hold advertising campaign into high gear.
An Example of Creative On Hold Message for upcoming Halloween Season. Yes, the Halloween Season.
“Thank you for calling XYZ Company, a member of our staff will assist you momentarily. Forget about ghosts and goblins, right now we’re having our Spooktacular sale of 30% off all widgets, and at prices that are so low - it’s scary. …. No tricks here, just treats for you - our valued customers! Start saving today, ask about our Spooktacular Sale going on now!” …
Although it may sound very basic, but thinking about what you want to achieve with your holiday campaign, and our staff can assist you on delivering highly-targeted offerings with your on hold message to increase your customer base, profit, and revenue.
Look back at what you did (or did not do) last year, what worked and what didn’t? Think about how you can improve upon what you did last year, and don’t be afraid to recycle something that worked particularly well. Our professional staff can always spin your recycled offer as “back by popular demand.”
So go ahead, come up with some ideas for offers…circle key dates on your calendar, and start a plan for your holiday music on hold marketing. Think about a schedule for promoting those offers, When do you want to start promoting them, and How long do you want your offers to last?