December, 28 2009
Have you ever wondered why eloquent politicians employ spokespeople? It's not because they lack confidence or fear saying the wrong thing; it's because a professional spokesperson specializes in communicating and disseminating information in a way that makes the best impression on the maximum number of people. This is also why companies use professional spokespeople to represent their business interests online.
Just because you conduct business online doesn't mean that your customers will view your products in pluses and minuses. But it does mean that you'll miss out on an important aspect of the traditional sales process: first person persuasion. Your well-written testimonials and list of benefits may be persuasive, but you can't reach out and dialogue with people as they try to make their final decision. There is, however, a way to implement human persuasion into online business and reduce the number of shoppers who increase your web hits but not your bottom line: using a video of a professional spokesperson to communicate your company and product values.
When prospective customers visit your website, you can assume that they're in the market for your product. But how they'll interpret your sales offering is another matter. As they peruse your website, they'll read of how your products are superior to the competition and of how you offer the best values on the market. But what will they think of you, the seller? Will they imagine that you're sitting in your office, cackling like an old tycoon as the profits roll in, or will they draw the impression that you put your customers and the community first?
When you use a professional virtual spokesperson on your website, you can expect for your company and product values to be communicated in a sincere, cerebral fashion that's convincing without being preachy. Furthermore, you can choose a spokesperson whose appearance, age, tone of voice, etc. is tailored to your target market. Great products and services are sometimes said to sell themselves. But if you want to make online sales when prospective customers' are sitting on the fence, using a corporate spokesperson can make all the difference.
When a customer shops for products at a physical store, salespeople become integral to the sales process. They can promote company values and elucidate the more subjective aspects of products. But when you sell online, customers encounter your products without the presence of a salesperson. That's why it's important to include a professional video website spokesperson on your website.