December, 3 2010
Marketing is a complex machine - it's not simple by any length of the word. So what’s the difference between good marketing and great marketing? While we could spend time talking about key marketing elements such as: reach, frequency and continuity. We’ll use a simpler way of putting what it really is which is exposure and results!
It all boils down to one seemingly simple objective: reaching an audience and convince them that what you're promoting is worth their attention and worth acting upon. When it comes to accomplishing this marketing task, you can either cross your fingers and hope for the best or use the music on hold feature of your phone system. Many top companies successfully use on hold marketing as an effective means of creating brand awareness and increasing sales, and if the big boys leave nothing to chance, neither should you.
This is where it pays to think smarter, not harder. Smart businesses will target - or segment - their marketing to reach the people who are most likely to buy. It's no good hitting one million people to get across to the fifty that want your product if instead you can go straight to that fifty through another means. Why waste 999,950 hits on people who aren't interested and won't buy?
Successful businesses have figured out that when they include a professional on hold messages they’re reaching a highly targeted audience that is interested in their product/service offerings. How do you know they're interested? They've rung you! They're sitting on hold and they’re ready to spend.That’s why more and more businesses have embraced the benefits of on hold marketing. When you engage this most attentive audience with informative and entertaining messages once you’ve got their attention -- the results can be plentiful and boost revenues.