March, 26 2010
Believe it or not even in a down economy, you may still be leaving money on the table with your customers and prospects? Here’s the thing. Whether we’re in a buoyant time or a downturn, the fact is, people still need to buy. And it’s up to you to help them not only buy from you, but to also inform them of everything you have to offer, so that it resonates with them.
Too many business owners overlook the fact that your customer or prospect may be in the market for other products/services that you can also offer them, and you may not be doing all you can do to communicate all you can offer. Your focus on getting the immediate sale, which certainly you must do, but what if your customer or prospect is purchasing product “x” from you and going to a competitor to purchase product “y”, when you also sell product “y”.
Your marketing goal is to get your information in front of the right people, at the right place and time. If you take calls from potential buyers, you likely have some “on hold” time. Since this caller is already connecting with you, they’re the right person… and what better time for a marketing message? In fact, you may not get any other chance.
Think about it. Your on-hold messages can spark a customer’s interest and increase the average sale. For example, if you call a business about a specific product or service and you’re put on hold for a moment. An on hold message tells you about other products or services that you may not otherwise have known about — causing you to ask for more information or to actually place an order for that additional product or service. Thats' the power of what on hold messaging can do, and at a fraction of the cost of your other advertising methods.
It’s your money you’re leaving on the table. If you don’t get it, someone else will. Contact On Hold Inc for a risk free music on hold system and learn how you can increase sales at the touch of a button. A hold button that is!