February, 22 2010
Numerous studies have been conducted about the affects of music on hold in the business environment. Mood states are a particularly important set of affective factors, they form a part of all marketing situations and can influence consumer behavior in many contexts.
Analysis have shown that there are three vital areas in which mood effects and states can be influenced by marketing tactics.
1. Increases on-hold waiting times (callers will wait on hold longer).
2. Stimulate purchasing decisions.
3. Sooth an angry customer.
Music communicates with our hearts and minds; it serves as a powerful connection into our emotions. Music is versatile, it has the ability to relax or invigorate. Music is memorable, it can transport us in an instant to places we want to be. Music can be a critical component of atmosphere and plays a role in purchase decision making process. Music creates an audio environment where customers feel comfortable, relaxed and happy to spend time and money. The use of carefully selected music creates an immediate distinction for a retail brand by establishing the right mood. Music on hold can motivate the subconscious and create a first and lasting impression.
In business music on hold can set the mood. What do your callers hear when they are placed on hold at your company? Are you doing your part to influence a positive customer experience? Listen to some of our client's music on hold demos to see what they've done for their business.
Contact On Hold Inc at 1-866-88-ON-HOLD or visit www.onholdinc.com and learn more about our custom music on hold and message services to help transform and influence your callers experience by setting the right mood.