Although a lot of focus for businesses these days is geared towards the latest social media marketing trends such as twitter, facebook, youtube, blogs, etc. there is another proven method of marketing and communications that still can’t be beat especially since the economic down swing. What is it? Music On Hold & Messages.
You can call Music On Hold & Messages “old school” marketing, but there has been a significant increase in businesses turning to on hold messages as a method of effective communiations and increasing sales opportunities. Why you might ask? Because even though today’s social media platforms are an effective means for brand building and awareness, the telephone is still the number one means of business communication. Think about it? How many times have you gone to Google to do a search, watched a video on youtube or read a popular tweet or blog about the product or service you’re seeking, and then pick up the phone to contact that business. Even with these advancements in electronic communications, we all still have the desire to speak a real, live human being to get our questions answered and provide a certain level of comfort.
For businesses, whether it is small scaled or large scaled, the telephone is essential. This serves as the first line of “live” communication between your business and prospective or current customers. More so, businesses affected by the current economic situation have cut-back or laid off staff, this means less manpower available to handle incoming calls, thus, putting the line on hold has already become a part of the standard operating procedure of most companies.
Music On Hold & Message Studies have shown that more than fifty percent of the callers whose calls are placed on hold hang up the phone within 15 seconds, and it is also estimated that twenty five percent of these callers call the competitors.
Music On hold & message advertising is one of the most widely used marketing strategies of companies nowadays because it reduces the hang up rate and promotes customer retention. With on hold messages , the customer will not get bored and you are able to inform them more details about your business. Your customers will be influenced with the on hold messages that are being played on the background. This will increase your sales and will contribute to the growth of your business.
Through music on hold advertising, you are marketing your services while maintaining customer satisfaction. Keep in mind that even though putting the line on hold is a standard operating procedure, customers do not want a long waiting time. Time is important for everybody not only to you but also to your customers; therefore, you, as a business owner, should be able to give value to your time and to your customer's time as well. Callers who wait on hold are a captive, targeted audience to whom you can present your company’s marketing message. This is an effective way to ensure callers stay on the line while they hold, and is also a means of reducing dropped calls rate which reflects your company's service level.
On Hold Inc can help your business can convert your phone system’s hold button into a money making tool by using effective music on hold marketing strategies. According to the American Teleservices association, last year more than 45% of consumers initiated a purchase over the telephone, so even with today’s tweets, blog posts and video uploads, consumers picking up the phone to call your business with an inquiry or to place an order is still the number one means of business communication, and that’s why music on hold & messages should be a preferred weapon in your marketing arsenal.