In this tough economy we are all trying to figure out ways to attract more business, and it’s not an easy task! In these challenging times, there aren’t as many new prospects to go after, and consumers aren't spending as freely as in years past making the challenge of increasing sales a very tough situation.
Across the board in all sectors, businesses have cut advertising budgets, and are no longer will to invest advertising as what they perceive to be “nice to haves” in order to reign in their spending.
This is the reason why music on hold and messages are no longer viewed as “nice to have” service, and is now being recognized as a necessity. Why? Because while there may be many things your business may not need, the one thing your business must have in order to operate is the telephone. It’s the umbilical to connect with your customers and prospects, and gives life to your business.
Regardless of your business or industry, study after study shows that on hold messages out performs all other advertising media, and at a fraction of the cost. It’s a highly effective and inexpensive solution to help you make more money.
Think about it. A person who calls your business has some interest level in your offerings, they are more than likely ready to make a purchase and they may just be willing to buy more if you inform them of your additional products and services. Additionally, no business can afford to lose a potential customer who becomes frustrated waiting in silence and hangs-up. In fact, caller abandonment (lost calls due to hang ups) accounts for more than 60% of lost revenues. Can you really afford to lose 60% of potential revenues?
Music On Hold and Messages is not a novelty, it’s a proven marketing concept with the numbers to back it up. A national study examined just that, and their research yielded some interesting results.
The data concluded that:
*Callers with SILENCE on-hold will hang up in less than 1 minute and 90% hang up after just 40 seconds
*When callers have music on hold they will hold 30 seconds longer
*When callers are exposed to custom on hold messages, they will wait on hold up to 4 minutes
*88% of callers prefer on hold messaging versus silence or music
*16-20% of callers make a purchasing decision based upon information heard in an on hold message
*Businesses with an on hold message system receive a 25% increase in requests for products/services being mentioned on hold.
The proof is in the pudding as they say. Custom on-hold messages are cost-effective and yield great results. Think about it. When callers are on hold you have their undivided attention. This is an invaluable marketing opportunity like no other giving you the ability to cross-marketing products and services, and connect with customers and prospects in a way that may never happen again. Why not hear for yourself what music on hold and messages can do for your business? Try our our risk free on hold system trial, and in just 3 days or less you can audition a custom produced on hold recording for your business and start taking advantage of one of the most cost-effective and results driven marketing tools.