March, 30 2010
Limited time Offer….Only while supplies last….Minimum quantities available!!!!
Ever wonder what makes Black Friday (and now cyber Monday) so successful? Yes, of course it’s the concept of thinking you’re getting a good deal, but it’s much more than that. Although in many cases you can get some great deals on these special days, but most stores use this tactic just to get you in the door and wham before you know it you’re spending money on other items that you had no intention of buying. This is real genius…. It’s called “impulse marketing” and it’s designed to get consumers to fall for it hook, line and sinker, for the consumer it’s known as “impulse buying.”
It is very important to establish a sense of urgency with customers. A very common sales objection is the time factor. Customers are notorious for asking you to come back or to let them think about it for a certain period of time. While our goal is to get our foot in the door, the goal of the customer is to get us away from their door. Convince your customer they need to buy now and your sales profits will increase a thousand times over. The secret is to convince your prospect that they must act now.
Fear of loss is an incredibly powerful sales tool. Human instinct is not to lose. No one wants to miss out on the golden opportunity. Make your offer time specific and you have established fear of loss. More specifically, make your offer one that must be acted upon NOW. This tactic will dramatically increase your sales.
No one likes the "pushy' salesperson. The slick fast talker of the past is not going to achieve the same success in the contemporary market. Introducing your silent salesman…Silent salesman you might ask? One of the most effective and persuasive salespeople you can have is your silent salesman. So what is a silent salesman? It’s your music on hold and message system.
Imagine having an employee whose job was to keep your customers entertained while they waited to be served. Now imagine that the employee also recommended additional products and services that your customers could be convinced to buy right on the spot. A music on hold and message system is more than just a nice added touch, it can be one of the most effective tools in your marketing arsenal by creating a sense of urgency with your callers and enticing them to take action. In today’s economy we are seeing longer sales cycles than ever before, however that doesn’t mean you can’t get your prospects to “act now”. Running a special sale? Why not promote it to callers and let them know now is the time to act before this great deal passes them by. Maybe you have a seasonal item that you only have a select time frame to be able to move that product. Then why not entice callers to hurry in before they miss their chance and the season is over.
Dollar for dollar, a professional music on hold and message is still the least expensive, yet most effective way to communicate with customers and prospects. Try our risk free on hold system and your business will never sound better!