No matter what type of business you have, when you use a professional on hold message system as a marketing tool, on-hold messaging simply can't be beat. It lets a business speak directly to its customers and prospects while they're waiting on hold. The customer on hold is captive, and unlike with advertisements and commercials, the company has paid nothing to get the customer's attention.
So Why is on hold messaging a better choice to the alternative? Well, studies show that when callers wait on hold in silence, they are less likely to wait and quicker to hang-up. This means lost calls and lost opportunities. Lost calls also mean lost revenues, something no business can afford to have happen.
Why not just hook up a radio to your telephone system? Well, playing a radio station on hold might seem like an option, but that present a number of problems. When you play radio programming on hold, you're rebroadcasting material protected by copyright laws. And that's illegal. This is something that the music industry police like ASCAP, BMI and SESAC are cracking down on like never before. Plus when playing radio on hold, you also subject your customers to music they may dislike, or even worse you run the risk of them hearing commercials from your competitors.
This is what makes using on hold messages the perfect solution for your business. It blends marketing with customer satisfaction. A powerful one-two punch! On Hold messages gives companies a chance to show off their stuff and shape perceptions.
On hold messages can:
• Reinforce customers' beliefs that they're doing business with a company that offers top-notch products and services
• Turn listeners into advocates who appreciate the company more when they learn more about it.
• Inform callers about hours of operation and website address
• Drive home key selling points for using your business
• Announce new products and special offers
• Educate customers and prospects about news or upcoming events
• Also provide Answers to frequently asked questions
Every business can benefit from music on hold and messages. Restaurants can update customers about specials, insurance agencies can promote their complete portfolio of product offerings, retailers can market their promotions, doctors can inform patients about new technologies and the list goes on and on.
They key to successful on hold marketing is the same as any other form of marketing. Make sure your message is compelling, relevant and fresh. Be sure to avoid giving callers outdated information. It projects a very poor image, and tells them that you’re not in tune to their needs. Nothing is more annoying than listening to Christmas sales announcements in March or hearing about a special sales offer two days after it ends.
On Hold Inc is a leader in assisting companies with their branding through effective on hold messaging services.