April, 30 2010
Delivering sales and marketing messages on hold is not a new idea, however it is gaining momentum especially since the economic downturn. Businesses are seeking low cost ways to effectively communicate with customers and prospects, and make the most of every sales opportunity. Sure, you want to avoid putting anyone on hold, but if you must, why not make the most of it? Don't waste that time with boring silence, sleepy elevator music or radio stations that carry someone else's ads! Instead, businesses are realizing that they have a captive audience to whom they can market to, and fill the on hold void by using hold time as an opportunity to "tell and sell."
Furthermore, Face-to-face contact between consumers and businesses has decreased in direct relation to advancement in communication technology. Establishing and maintaining consumer-business relationships is now heavily dependent on great service, including fast turnaround times and quality phone contact. This relationship is so important that 85% of consumers would stop doing business with a company based entirely on poor experience. A further 50% say bad call experiences have partly contributed to the termination of their business relationship. Using Messages On Hold has been proven to reduce caller hang ups by 79%
Music On Hold and Messages can be used to introduce new products and services to callers on hold, to reinforce awareness of existing offerings, provide information about the company, deliver helpful tips, or to shorten perceived hold times and improve the caller experience. On Hold Messaging is also used to enhance a company's image. It can also deliver the right type of impression. It can make a small company seem larger and a larger company seem friendlier.
Of course, the use of music on hold and messages as part of the hold process needs to be accomplished with a high level of professionalism. In order to make sure the on hold messaging is setting the right tone with callers, you need seek the services of a professional on hold messaging vendor. On Hold Inc. has been specializing in the music and on hold message services for over 20 years. We have a complete range of message on hold equipment options for all type of telephone set-ups including regular off-the-shelf phones being used by small/home based businesses. Plus we have seasoned, professional copywriters on staff who can create engaging and compelling on hold message scripts come up with scripts to deliver your marketing message a little more punch. We are a full-service Music On Hold and Message firm to provide all the key components of a professional on hold messaging system.