Halloween - It’s time for ghosts and goblins, witches and warlocks and potions made of wings of bat and eye of newt….Sure it’s a scary time of year, but you know what else is scary? Not changing your on hold messages.
On-hold recordings need not to be changed from time to time – they should be updated. However, keeping your company’s on-hold messages’ content fresh to keep your customers as well as your prospective clients informed about the latest updates and services that your business is offering is a-must to make sure that your clients haven’t memorized your on-hold recording, yet.
As you know by now, the goal of having an on-hold message is to improve the over-all customer experience while being put on-hold. The last thing you would want is to make your callers feel bored and frustrated of hearing something that sounds the same every time they want to get in-touch with you.
If you’re running out of things to mention in your on-hold messages, don’t fret. Here are some ideas that you might have overlooked.
1) Have you recently added a staff, completed a project, or became an affiliate of a certain organization?
Just when you think that these things don’t count as updates, you’re probably wrong. These information is usually what most on-hold recordings are missing. Letting your customers learn about your latest achievements or about the newest member of the team that’ll give them better services is something that you would want to share to them. Anything that will make you look more credible and more important than your competitors should be included in your message on-hold because it’ll make you stand out. Don’t be afraid to humble brag - after all, your products and services are superior than others.
2) Are there offers that are not mentioned?
When on-hold, you have your customers’ undivided attention. Make use of this opportunity to make the 2-3 minute waiting time precious by making a sale. Talk about special offers or any upcoming products that will give them something to be excited about . On-hold messages are also the best tool to inform your customers about any changes that your company had. These crucial things should be constantly presented to your callers so that they won’t have to think about other brands aside from yours.
3) Did your company achieve a certain milestone in the industry?
Capitalize on the viral aspect of telling one person about the news and before you know it, everybody else has heard of that particular message. In this competitive world where the winner takes it all, you need to make sure that you’re one or two steps ahead of the game.
These are merely the top 3 ideas on what your on-hold recording update should have. If you think you have other things to tell to your clients, then please do! ‘Time is Money’ as they say, and in this industry, every second counts. Don’t give your customers a chance to think about other companies when they should be thinking about your brand.
On-hold messages are simply the best marketing tool there is. Don’t wait for your customers to memorize your on-hold recordings. Constant updating never hurt anyone and make sure to check your on-hold messaging once in a while.