August, 18 2010
Let’s take a look at the definition of the word marketing according to webster’s dictionary.
mar•ket•ing : the process or technique of promoting, selling, and distributing a product or service
One of the most common misconceptions about marketing is that marketing is a business expense. Nothing could be farther from the truth, unless you are looking at an income statement. Marketing is an “INVESTMENT” in your business, and you must treat your marketing spend in the same way that you treat an investment in product development or a new factory.
What does this mean for your business? Treating marketing as an investment requires you to think beyond just this month or this year when considering how you will spend your precious marketing dollars. While various offline and online marketing trends may come and go, the one constant is your telephone. That’s why an investment in on hold marketing – is a no brainer!
With callers on hold, you’re being presented with an interested, listening audience. Affording your business an edge in marketing is a smart idea and creating an opportunity to target your customers in such a way as to strengthen your business relationship and increase your sales is a smart idea too. And all of these can be done with on hold messages, but as with any good marketing, it’s all about quality. All business is unique, and it is yours and your message needs to convey that uniqueness to the listening audience. This is why the on hold script, voice talent and music choice is such an integral part of the success of your music on hold advertisement. When done successfully your on hold message can have a distinct brand, sound, and tone that sets you apart from the herd.
Your hold button is full of untapped potential for you to grow your business and your personal brand. Isn’t it time to tap that opportunity with on hold messaging, and make a wise investment for your business?