October, 11 2010
Julian Treasure is the author of “Sound Business”. He has a lot to teach about the use of sound in business. His TED talk on the effects and use of sound in business has been widely viewed and highly rated. Have a watch/listen, to this TED video from Julian Treasure, and we’ll discuss a how the telephone plays a vital role in your Brand’s Signature Sound.
First off, some interesting facts: a drop of 66% in productivity in open-plan office environments and a sales drop of up to 28% in a retail environment when inappropriate sound is present… Telephone Sound is one commercial sound that Treasure talks about, so if you haven’t thought about your brand’s sound signature, the telephone is a good place to start. The caller should be able to connect with your Brand’s Signature Sound, soothe and ease them to you, and make their over caller experience an enjoyable one. This can be accomplished with music on hold and messages.
Take a look at Treasure’s first three golden rules of commercial sound:
1. Make it congruent (with the core values and other sound elements of the business)
2. Make it appropriate (to the intended listeners)
3. Make it Valuable (by offering more than a caller expected to hear)
Your Brand’s telephone Signature Sound is an important critical touch point with customers. Choose a professional On Hold Message provider to understand your business, develop compelling on hold message script content, and match the right tone and background to improve your caller’s telephone experience and enhance your brand’s telephone signature sound.