February, 7 2011
New York City is known as the Big Apple, but did you know that NYC is also home of the Big Cherry? ...That's right, Dell’s Maraschino Cherry Company!!
Dell’s Maraschino Cherries started in 1948 as a food manufacturer and processor. And now, 63 years later and three generations of hands-on management -- Dell’s is the premier Maraschino Cherry company. Only the choicest cherries are hand harvested direct from select farmers across to provide the best quality and largest variety of cherries nationwide to the restaurant, dessert, and cocktail market. So odds are that the next maraschino cherry you eat is a “Dell’s Maraschino Cherry.
This is no ordinary cherry company, and they take their product, quality and brand very seriously! The 63 year old, 3rd generation family owned and operated business is well known for quality, so when they recently decided to over-haul their entire telephone set-up, they knew they wanted to employ a system to would help to enhance the company's telephone brand image, and at the same time improve the caller experience, and overall customer satisfaction. Consistancy amongst all platforms is crucially important to the brand of this historical cherry company.
The company contracted with On hold inc, to provide professional audio branding services which included both auto attendant greetings for the company's automated attendant system, as well as to creating entertaining and informative on hold scripts to be produced with plesant background music for on hold messages to be played as their telephone system's hold music.