November, 24 2010
Entrepreneurs who want to grow their companies often spend copious amounts of time trying to entice new customers to buy their products or services. Trouble is, new customer acquisition is expensive and time-consuming. Instead, you should tap your existing customers for additional business. These are the people who you know well and whose companies are intimately familiar to you. Put time and effort into understanding their needs, and you’ll not only reap the rewards directly from them, but they’ll also become reliable sources of referrals.
Chances are that you’re probably sitting on at least 5 customers who have multiple locations or buying centers, are purchasing a product or two from you already — and can be purchasing MORE . So just how might you go about increasing sales to existing customers, and increasing the profits to your business by more than if you just got out on the street and chased more sales? By engaging, informing and educating existing customers with your music on hold system. Let your customers know that you’re their one-stop-shop!
Three ways on hold messages can help you concentrate on your existing customers:
• Existing customers cost less. Therefore by educating with timely marketing messages you can persuade them to consume more often, gain greater customer loyalty, higher customer satisfaction and more profits.
• Because they trust you, using on hold marketing can entice them to buy more expensive products or services, thus lowering costs for additional sales,
• Referrals are the lifeline of any good business, so tell existing customers about any available referral rewards or incentives. It’s simple, raving fans are more likely to refer others to you.
Audience engagement rocks your bottom line. But do your customers really hear you—and do you hear them? On hold messages can help you plug in and power up sales to your existing customers.