Tips for seasonal On Hold Marketing Strategies
Spring is like the Renaissance – the time of renewal and enlightenment. So why don’t we make use of this opportunity, remove the memories of the long and cold winter and start the season with a big bang? Spring is the perfect time for change and businesses should make use of this opportunity to attract customers who want to experience just that.
Just like how we ritually clean our homes in spring, here are some quick tips that we can apply in the game of on hold marketing:
Offer something new and valuable
Try putting yourself in the customer’s shoes. If you were a customer, what kind of services would you want to be offered to you? This kind of thinking will surely give you an idea on what to give to them.This spring, people are more focused on redecorating, adding new furniture, fixing the plumbing – whatever it takes to get rid of the traces of winter. If this is what the audience wants, why don’t you offer this to them? Changing your strategy won’t hurt as long as you deliver something that is needed by your customers. If you come to think of it, there may be other things that can be more appealing to your audience than that old stuff you keep on advertising about.
Change Your On hold script
If your services and products change as the seaons do, then it’s time to focus your marketing strategy to include relevant and timely offers in your on hold script to promote seasonal lifestyle products and services. For example; the spring season is time for proms, graduations and weddings, so a limousine company should be focusing their marketing message around these spring time events.
Landscape companies, spring is planting season, and to get ready for things to bloom, so you should focus your marketing message on seasonal landscape services, design and decorating. For many, the spring time also brings a heavy dose of allergies. Clients in the medical field from general practicioners to opthalmologists should focus their marketing message around treatment options for allergy sufferers!
No doubt, this year old man winter packed quite a heavy wallop, and jus about everyone is looking forward to warmer weather and getting outdoors. HVAC companies, are now beyond the winter season, so you need to put focus on a variety of seasonal services for a/c season such as: pre-season tune-ups, new equipment special offers, air cleaners, filters, air-duct cleaning, etc.
Your should also tie into your on hold marketing any spring time holiday promotional offers such as Easter, Mother's Day, etc. The bottom line is as the season changes, it’s time to add something new to your on hold marketing strategy?
With change brings opportunity
Whenever a new season comes up, it is plain unavoidable for people to change their needs and priorities. As you can see in fashion runways, they put up designs for clothes and present the new trends in Vogue. It might not be that obvious but Coco Chanel “commands” us to change and explore because after all – it is a season of rebirth and renewal. What they mainly do is that they want the customers to realize that although some of the items in their wardrobes can still be wearable, designers can give them another option, something that might want to change their minds and let go of those old clothes. Actually what the designers want is for the people to forget that they even had those set of clothes in the first place. What I want to point out here is that YOU too have to realize that there is a need for change.
New season: reflect, explore, and learn. Think about all those strategies you can include in your spring time marketing to ensure your on hold messages help to boost revenues during the season. Try some of these new ideas for marketing strategies and you might just get surprised with outcome! Change is inevitable – all you can do is embrace it with open arms for your audience’s sake and for your company’s future.