BACK WHEN WE ALL WEREN’T SO JADED, THE BEST ADVERTISING MUSIC BYPASSED OUR HEADS AND MADE ITS WAY STRAIGHT TO OUR HEARTS.
There was a time when the epitome of effective advertising was the jingle. A memorable, hummable jingle was, in today’s parlance, sticky. Who doesn't remember; "Plop, Plop, Fizz, Fizz Oh what a relief it is, ...... or Mcdonald's famous Big Mac song "Two all beef patties, special sauce, lettuce, cheese, onions, pickles on a seaseme seed bun", .... or how about if you have a plumbing problem, Roto Rooter that's the name, away goes trouble down the drain".
Jingles used in advertising are cetainly nothing new, they were extremely popular in the 60's, 70's and even peaked by monsterous proportions in the 80's, but they have been nearly extinct in the advertising world for the past decade or so....But, according to an Adage article -- that's about to all change!!! That's right, "jingles" are poised for a BIG comeback for helping with brand retention and recognition. Even older jingles, are getting makeovers...same catchy tune, with just more of a modern flair,
Original Alka-stlezter Jingles form 1960
Alka Seltzer jingle with a little edge that appeared in a recent superbowl commercials
Next week, we'll cover that on the blog with topics that include: Using your jingle in your On hold message, ..... Why use a jingle in your advertising, plus Jingle do's and dont's more!!!
But staying with the topic at hand, Forbes.com takes us all down memory lane in Best-Ever Jingles. The top ten jingles of all time were ranked by a panel of chief marketing officers and ad executives.
And the winners are...
1. “I’d Like to Buy the World Coke” - Coca-Cola
2. “Oh I wish I were an Oscar Mayer Wiener” - Oscar Mayer
3. “Two All Beef Patties..” -McDonalds
4. “I Don’t Wanna Grow Up, I’m a Toys R Us Kid” - Toys R Us
5. “You Deserve a Break Today” -McDonalds
6. “Wouldn’t You Like to Be A Pepper, Too?” - Dr. Pepper
7. “Campbell’s Soup M’m M’m M’m Good” -Campbell’s Soup
8. “Plop, Polp, Fizz, Fizz, Oh What a Relief It Is.” -Alka Seltzer
9. “Stuck on Me” -Band Aid
10. “Double Your Pleasure, Double Your Fun” -Wrigley’s Doublemint Gum
So what's some of your favorite commercial jingles??? Or, even the ones you didn't like but couldn't get out of your head...